Marketing and AI: The Power of Consumer Data
May 17, 2022•39 min
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Episode description
We welcome John Wall, Partner and Head of Business Development at Trust Insights, to help us understand how to gather and use marketing data in a compliant and measurable way. We talk through data collection, privacy regulation (or lack thereof), and how companies are using these to market to consumers. But, when it comes to gathering personal information and marketing data, how far is too far?
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