What if the biggest threat to your pipeline isn’t the competition — but your own strategy? This week's guest on Tech Marketing Trends , Drew Neisser, CEO of CMO Huddles, explains why so many go-to-market strategies are falling short — and how B2B marketers can evolve their approach to succeed in today’s complex buying environment. Key takeaways: Deals are stalling, not closing — CFOs are saying “no” due to uncertainty, not because of competitive losses. Close rates are the new battleground. Inst...
Apr 02, 2025•30 min•Ep. 165
Are you approaching Generative AI the right way? In this week’s episode of Tech Marketing Trends, Dr. Cindy Gordon CEO & Founder at SalesChoice Inc, shares how companies can work smarter with generative AI in sales and marketing. We unpack both the opportunities and the risks, and what it really takes to build responsible, effective AI strategies today. In this episode, we discuss: Why it’s smart to begin with low-risk, internal use cases—and how building foundational data practices can help...
Mar 26, 2025•34 min•Ep. 164
Are you making the most of outbound marketing? In this week’s episode of Tech Marketing Trends , Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how the power of personalization—when done right—can drive better results. He also explains how Clay is revolutionizing sales and marketing by enabling smarter prospecting with real-time data. In this episode, we discussed: Why outbound marketing is evolving – Email deliverabilit...
Mar 19, 2025•34 min•Ep. 163
Is your business missing out by keeping marketing and customer success separate? In this week’s episode of Tech Marketing Trends, we explore why marketing and Customer Success (CS) must work closer than ever to drive growth and retention. Our guest, Seán Reid, Manager - Account Management EMEA at Tive Inc, shares his expertise on how businesses can leverage this collaboration to reduce churn, strengthen customer relationships, and drive revenue growth. In this episode, we discuss: Why marketing ...
Mar 12, 2025•28 min•Ep. 162
Curious about how your business can shape customer perception to drive success? In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration. In this episode...
Mar 05, 2025•33 min•Ep. 161
How can B2B companies break out of the 'Sea of Sameness'? In this week’s episode of Tech Marketing Trends, we explore why many B2B companies struggle to differentiate themselves in an oversaturated market and how they can stand out with compelling messaging. Our guest, David Priemer, founder and chief sales scientist at Cerebral Selling and author of Sell the Way You Buy, shares expert insights on how to connect with buyers and break free from generic marketing tactics. In this episode, we discu...
Feb 26, 2025•29 min•Ep. 160
How is AI reshaping the martech landscape in 2025? In this week’s episode of Tech Marketing Trends, we welcome back Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec. He shares insights from his Martech for 2025 Report, where AI’s rapid evolution is reshaping the industry faster than ever. In this episode, we discuss: The explosion of AI-driven martech – Over 3,000 new AI-native products have emerged in just 18 months, dramatically altering the competitive landscape. T...
Feb 12, 2025•31 min•Ep. 159
How can B2B companies effectively align marketing and sales to drive growth and optimize customer journeys? In this week’s episode of Tech Marketing Trends, Steffen Hedebrandt, Co-Founder and CMO of Dream Data, guests. Dream Data, with over 50 employees and offices in Copenhagen and New York, offers a platform that attributes revenue to specific marketing activities, helping B2B businesses gain clarity on their customer journeys and optimize marketing performance. Steffen discusses: Shift from G...
Feb 05, 2025•31 min•Ep. 158
What does it take to sell successfully by prioritizing human connection? In this week’s episode of T ech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competencies like: connection, curiosity, understanding, and generosity, over technical sales processes. In this episode, Andy discusses: Why trust and emotional connections are more crucial than ever in sale...
Jan 15, 2025•31 min•Ep. 157
What does it take to sell successfully by putting the buyer first? In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections. In this episode, Carole discusses: Key ins...
Dec 26, 2024•38 min•Ep. 156
What does it take to create demand and stand out in today’s competitive markets, like HR tech? In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth. In this episode, Deanna breaks down:...
Dec 18, 2024•35 min•Ep. 155
How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers? David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights. Tune in to this week's episode with David Schneer to discover: The power of body language and non-verbal cues in understanding customer emotions. Lessons from real-worl...
Dec 11, 2024•30 min•Ep. 154
In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships. Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transformational growth. In this episode, Barrett shares his journey and expertise on: The foundational steps to creating effectiv...
Dec 04, 2024•31 min•Ep. 153
What does it take to achieve operational marketing excellence? Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence , joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinc...
Nov 27, 2024•33 min•Ep. 152
“Most sales people’s walk does not match their talk.” How does one change this common perception about the sales world? The answer is simple: Trust Larry Levine is our podcast guest this week. He is the author of Selling from the Heart and Selling in a Post-Trust World, and a recognized advocate for authentic, relationship-driven sales strategies. With decades of experience in sales coaching and consulting, Larry brings a wealth of insights on how to differentiate yourself in a crowded market by...
Nov 20, 2024•33 min•Ep. 151
We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before? In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle ethical considerations in marketing. Tune in to the conversation to explore: The transformative impact of AI on conte...
Nov 06, 2024•38 min•Ep. 150
AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet? Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing insights on how B2B sales professionals can thrive with new technologies. In this episode, Daniel discusses his per...
Nov 01, 2024•29 min•Ep. 149
What does AI in digital marketing look like in action? Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience. In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation and user experience. Join the conversation and learn about: How AI can improve digital strategies and website UX Prac...
Oct 17, 2024•36 min•Ep. 148
How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful? While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person. Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams o...
Oct 09, 2024•30 min•Ep. 147
What does effective demand generation look like for a fast-growing B2B SaaS company? In this episode of Tech Marketing Trends , we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space. During this conversation, Edward shares his insights on the key strategies, challenges, and decisions th...
Sep 26, 2024•33 min•Ep. 146
Direct mail is your secret weapon in a world of digital overload. In this episode of Tech Marketing Trends , Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies. Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for mar...
Sep 18, 2024•32 min•Ep. 145
In this episode of Tech Marketing Trends , Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help busine...
Sep 11, 2024•25 min•Ep. 144
What does agile marketing look like in action? Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization. In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology. Join the conversation and learn about: What is agile marketing exactly? How does it differ...
Sep 03, 2024•29 min•Ep. 143
In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems. Join the discussion to learn more about: Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape What role effective branding plays in differentiating B2B SaaS businesses and forging lasting ...
Aug 21, 2024•31 min•Ep. 142
Ever wondered how AI could level up your prospecting on LinkedIn? In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn. Join the discussion to learn more about: How AI is transforming global business engagement, especially on platforms like LinkedIn. The best strategies ...
Aug 14, 2024•26 min•Ep. 141
In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100. Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered i...
Jun 25, 2024•36 min•Ep. 140
Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies. This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect . Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships...
Jun 20, 2024•30 min•Ep. 139
Interested to know why people pay $200 for a grilled sandwich? Did you know that humans make an average of 35,000 decisions daily? As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making? Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy. Tune in to this episode to learn how behavioral e...
Jun 12, 2024•34 min•Ep. 138
How can businesses make the world a better place and make money at the same time? Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places . She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business. Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments. Tune i...
Jun 05, 2024•33 min•Ep. 137
Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner. Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is o...
May 28, 2024•26 min•Ep. 136
