Developer Advocacy Isn’t Exactly What We Think It Will Be

Many companies are trying to leverage DevOps to sell products through developer advocacy, but does it actually work? Just having open source or sharing code on GitHub doesn’t guarantee that a company will get quality engagement, let alone testing or adoption. In fact, a developer focus can be counter-productive if a company wants to become a strategic partner to other companies. Open source works great to spread and develop software, but self-centered developer-focused marketing isn’t the same thing. Is it true engagement or is it a one-sided effort to attract customers and leverage free talent? If companies focus on real developer engagement, advocacy will take care of itself.













On-Premises for Today’s Roundtable:





Panelists



Andy Banta



Gina Rosenthal



Josh Warcop



Moderator



Stephen Foskett





Twitter



@AndyBanta



@GMinks



@Warcop



Twitter



@SFoskett





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