S3 Ep86: Redefining period care with Ruby Raut, CEO and co-founder at WUKA
Mar 28, 2025•36 min•Season 3Ep. 86
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Episode description
This week on Tech Can’t Save Us, host Paul David is joined by Ruby Raut, CEO and co-founder of WUKA, the brand leading the charge in sustainable period care with its innovative leak-proof underwear.
They discuss how WUKA is challenging the dominance of disposable pads and tampons, the role of sustainability in product design, and the growing movement toward eco-friendly period solutions. Ruby shares how WUKA is scaling through major retailers like Tesco, and what it means to be a FemTech leader advocating for inclusivity in women’s health.
Find more about WUKA here: https://wuka.co.uk
Follow Ruby Raut here: https://www.linkedin.com/in/ruby-raut-49987b58/
They discuss how WUKA is challenging the dominance of disposable pads and tampons, the role of sustainability in product design, and the growing movement toward eco-friendly period solutions. Ruby shares how WUKA is scaling through major retailers like Tesco, and what it means to be a FemTech leader advocating for inclusivity in women’s health.
Find more about WUKA here: https://wuka.co.uk
Follow Ruby Raut here: https://www.linkedin.com/in/ruby-raut-49987b58/
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