When the old GTM playbooks stopped working, she built her own. . This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets. Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing! As she says, "this kind of happened like accident like many things often do." In this episode, Kerry Guard sits down with Laura to unpack ho...
Jul 22, 2025•47 min•Season 1Ep. 189
“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.” Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise. This episode is powered by MKG Marketing Inc . We Man...
Jul 01, 2025•50 min•Season 1Ep. 188
Unlock the secret sauce behind B2B tech growth. In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately. Powered by MKG Marketing . A digital mark...
Jun 17, 2025•50 min•Season 1Ep. 187
Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days? Kerry Guard , host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven experiments. From her signature win-loss analysis framework to friction-rem...
Jun 10, 2025•39 min•Season 1Ep. 186
What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy ? In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with Alexandra Mattiesen , a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her non-traditional path into marketing, her early obsession with branding (think: crayons and business ...
Jun 06, 2025•52 min•Season 1Ep. 185
What if sales, marketing, and product actually worked as one? Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales. Tea Time with Tech Marketing Leaders is powered by MKG Marketing ; the digital marketing agency that helps cybersecurity and B2B SaaS brands get found, get leads, and close deals. (00:00) - We...
Jun 04, 2025•49 min•Season 1Ep. 184
Champions aren’t who they used to be. Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means). He gets into the real talk around: What a CRO is actually responsible for now Why modern buying committees are so complex (and how to map them) How to spot, support, and activate your true internal champions The convo digs into what makes or breaks buy-in, the weight of social proof, and why trust is your...
May 26, 2025•1 hr•Season 1Ep. 183
Kerry Guard welcomes Bill Macaitis , a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net Promoter Score (NPS) and time-to-value, in driving long-term success. The conversation also touches...
May 19, 2025•52 min•Season 1Ep. 182
Host Kerry Guard interviews Arpine , VP of Global Demand Gen at ThreatConnect , about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos). Connect with Arpine on LinkedIn: https://www.linkedin.com/in/arpine/ to dive into any of these topi...
May 13, 2025•49 min•Season 1Ep. 181
On this episode of T ea Time with Tech Marketing Leaders , guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI . The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget. Mark shares hard-won lessons from his journey as a five-time GTM leader, including what most teams get wrong about attri...
May 07, 2025•56 min•Season 1Ep. 180
Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data. Story of what immigrating to the UK and becoming a recognized expert in her field. We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands. Alina emphasizes the need for diversity in marketing and the role of storytelling in effective presentations...
Apr 29, 2025•47 min•Season 1Ep. 179
How do you stand out in a world where AI writes the first draft (and sometimes the final say)? Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO) , the power of fractional teams, and why human insight still beats automation. Connect with Mike on LinkedIn . Sponsore...
Apr 23, 2025•49 min•Season 1Ep. 178
"How do you speak to your audience?" Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation. Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware , to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing. They dive into the complexities of engagement on LinkedIn, the impact of a...
Apr 17, 2025•53 min•Season 1Ep. 177
"I call what I do message therapy." Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends? Great messaging. Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and the need for a strong value proposition. Joel also highlights the challenges...
Apr 08, 2025•56 min•Season 1Ep. 176
What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. Kerry Guard learns from Beatrice Gutknecht , founder of Badassery by B , about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business g...
Apr 02, 2025•56 min•Season 1Ep. 175
"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-Founder Kerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey. Anne also shares her perspective & insights on navigating the dark funnel, the significance of b...
Mar 25, 2025•52 min•Season 1Ep. 174
Engaging with customers directly leads to better marketing outcomes. People are realizing they have problems faster. Thereasa Roy joins Tea Time host, Kerry Guard, to explore the evolving landscape of product marketing, emphasizing the importance of customer engagement and the challenges marketers face today. Thereasa shares her journey from sales to product marketing, highlighting the significance of understanding customer needs and the market. They discuss the impact of AI and changing buyer d...
Mar 20, 2025•48 min•Season 1Ep. 173
In this episode of Tea Time with Tech Marketing Leaders, Jen VanAntwerp shares her extensive experience in marketing across various industries, including cybersecurity. She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry. Jen also introduces her nonprofit, Sober and Cyber, which aims to create inclusive networking events without the pressure to drink. She emphasizes the significance o...
Mar 18, 2025•40 min•Season 1Ep. 172
"It's a dating game for brands and influencers." Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the ...
Mar 11, 2025•45 min•Season 1Ep. 171
"SEO has done us a disservice in the way we think about content." Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significanc...
Feb 26, 2025•41 min•Season 1Ep. 170
Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community? Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-time Connect with Aurora on LinkedIn: ht...
Feb 20, 2025•49 min•Season 1Ep. 167
Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strat...
Feb 20, 2025•49 min•Season 1Ep. 168
"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George cal...
Feb 20, 2025•1 hr•Season 1Ep. 169
"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrate...
Jan 30, 2025•43 min•Season 1Ep. 166
Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our ma...
Jan 29, 2025•50 min•Season 1Ep. 165
Kelsey, a Marketing Communications Director at Entro Security, spills the tea: - Her unconventional path to marketing (which started in high school) - Nailing brand position and standing out - Working with visual creative and neurotypical learners - Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. This episode is soooo good (pinky promise). Sharing some links with love: - Learn more about Entro security: https://entro.security - Connect with Kelsey...
Jan 13, 2025•1 hr 4 min•Season 1Ep. 164
If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing...
Jan 03, 2025•48 min•Season 1Ep. 163
Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: h...
Jan 02, 2025•53 min•Season 1Ep. 162
Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch. Connect wi...
Jan 02, 2025•57 min•Season 1Ep. 161
Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and hel...
Dec 20, 2024•56 min•Season 1Ep. 160
