In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mundy on LinkedIn Full transcript on MKG Marketing...
Apr 02, 2024•1 hr 8 min•Ep. 155
In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanchez on LinkedIn Full transcript on MKG Marketing...
Mar 27, 2024•1 hr 5 min•Ep. 154
In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patterson on LinkedIn Full transcript on MKG Marketing...
Mar 21, 2024•1 hr 2 min•Ep. 153
In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building tru...
Feb 12, 2024•55 min
In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between...
Feb 06, 2024•52 min
In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Kirkham IronTech Kindsey Haynes on LinkedIn Full transcript at MKG ...
Jan 30, 2024•50 min
In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho Elizabeth Hague on LinkedIn Full transcript at MKG Marketing...
Jan 26, 2024•1 hr
Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing...
Jan 21, 2024•1 hr 2 min•Ep. 45
Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry ...
Nov 13, 2023•1 hr 22 min
Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today'...
Nov 09, 2023•1 hr 1 min
Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech. --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn...
Nov 06, 2023•58 min•Ep. 145
Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze , VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blu...
Oct 25, 2023•50 min
Tirrah Switzer , Senior Director of Community Brands , joins Kerry Guard , CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry. We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. W...
Oct 17, 2023•52 min•Ep. 143
Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza , CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard , CEO of MKG Marketing , on this episode of Tea Time with Tech Marketing Leaders to spill the t...
Oct 10, 2023•1 hr 8 min
Join us for an insightful conversation with Sophie Hedestad , the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.
Sep 18, 2023•1 hr•Ep. 140
Join us for an engaging discussion with Steffen Hedebrandt , the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.
Sep 18, 2023•56 min•Ep. 141
Join us for an engaging conversation with Bryan Grover , Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry expert. Don't miss out on this opportunity to learn and be inspired!
Sep 11, 2023•1 hr 5 min•Ep. 138
Join us for an enlightening conversation with Elliot Volkman , Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.
Aug 28, 2023•55 min•Ep. 138
Join us for an insightful conversation with Natan Cohen , former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.
Aug 21, 2023•1 hr 4 min•Ep. 136
Join the conversation with Adrian Menstell , Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel.
Aug 14, 2023•1 hr•Ep. 136
Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success!
Aug 14, 2023•59 min•Ep. 135
Join us for an enlightening discussion with Tara Pawlak , VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and contributing to overall business success....
Aug 07, 2023•51 min•Ep. 134
Join us for an exclusive interview with Simon Chou , Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing. Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels to succeed in enterprise-level brands. Gain valuable insights into the strategies that are driving suc...
Jul 31, 2023•55 min•Ep. 149
Zack Wenthe , Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.
Jul 24, 2023•1 hr•Ep. 132
During a conversation with Revital Libfrand , the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and focus on the greater purpose behind your storytelling efforts.
Jul 17, 2023•1 hr•Ep. 147
Dave Corlett , Business Director at Shaped By, joins to discuss brand development for fast-growing tech companies and the challenges that arise in differentiating cybersecurity companies.
Jun 29, 2023•1 hr 2 min•Ep. 146
Thomas Beavers , Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets.
Jun 22, 2023•47 min•Ep. 129
Kathryn Strachan , Founder & CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance writing 500 titles & meta descriptions, but junior copywriting will evolve rather than be replaced....
Jun 14, 2023•39 min•Season 14Ep. 20
In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?" He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box...
Jun 08, 2023•34 min•Season 14Ep. 19
This week, Paige Roderick , Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.
May 31, 2023•45 min•Season 14Ep. 19
