Audience evolved: From Isocrates to UX

Audience is arguably the most central concept in the fields of rhetoric and tech comm. What have theorists been asking about audience from centuries ago up until the modern day, when social media has exploded the reach and interactivity of audiences? What does the evolution of audience mean for technical and professional communicators? And what is the best episode of Mystery Science Theater 3000? Books discussed include Involving the Audience by Lee-Ann Breuch and Update Culture by John Gallagher.

For transcripts and sources, visit https://faculty.mnsu.edu/tctalk/