Taste Radio

This Grocer Might Be The Most Influential Retailer In America

If Expo West and Whole Foods had a baby, it might look something like Pop Up Grocer. A non-traditional retailer in which brand discovery, not sales, is paramount, Pop Up Grocer is the brainchild of veteran CPG marketing executive Emily Schildt. Founded in 2019, the company has built nine limited-run stores in cities across the U.S., each designed to showcase trendy natural and organic brands, particularly those with limited retail distribution or sold primarily direct-to-consumer. In March, Pop ...

Could Bad PR Work In Your Favor? Plus, Lessons From A Raucous 'Slam' & Rave.

The hosts assessed the fallout from a highly publicized claim of “copycat” branding (and the accuser’s subsequent apology), recapped a raucous pitch slam and shared a firsthand account of Omson’s rhapsodic rave. They also spoke about a somewhat controversial food and sampled plenty of tasty, trendy products in the studio. Show notes: 0:43: Pizza Party. $200 For Free (Not Exactly). Storm The Stage! That… Hat. Human Petri Dish. – John made a pre-lunch for Mike and Ray and the hosts collectively ch...

Be More Patient To Be Less Wrong. It’s A Hella Good Strategy.

The story of how Eddie Simeon and his two best friends turned a hipster hobby into a multi-million dollar business is, dare we say, hella good. Simeon, along with Jomaree Pinkard and Tobin Ludwig are the founders of Hella Cocktail Co., a brand of premium crafted products designed to democratize and elevate cocktail culture. Launched in 2011, Hella Cocktail Co. markets botanically-inspired bitters and mixers along with ready-to-drink sparkling apéritifs admired for their flavor and versatility. T...

It's All About That 'Aha' Moment... And The Lifetime Customers That Follow

Setting the trajectory of your company can often begin with a single pitch. And with just six weeks until BevNET Live Summer 2023 in New York City, the hosts highlighted companies that have built successful and even iconic brands after participating in past editions of the event’s New Beverage Showdown competition. They also discussed new and innovative brands discovered at a local meetup event, and why you might be surprised about John Craven’s report from a recent visit to Scotland. This episo...

Modern Bud: Cann’s Path To Becoming A Next-Gen Billion-Dollar Brand

Cann co-founder and CEO Jake Bullock saw entrepreneurship as a way to break free from what he described as the path dependency of corporate life, but more importantly because he wanted “to build something big.” Cann is getting closer to meeting his ambition. Launched in 2019 by Bullock and co-founder Luke Anderson, Cann markets “microdosed social tonics” that are infused with 2mg of THC and 4mg of CBD and marketed as delivering “a perfect, uplifting buzz with a strength similar to a beer or glas...

A Controversial ‘Tok-ic.’ Mission Impossible? Not For Ziba Foods.

What food and beverage brands stood out at Coachella 2023? Jacqui Brugliera reported back from the annual music festival, including how most festival-goers quenched their thirst in the desert. Speaking of hydration, the hosts discussed whether #watertok is a faux controversy, before riffing on new snack and protein bars, CBD cocktails and a (very) cherry juice shot. This episode also features an interview with Raffi Vartanian and Patrick Johnson, the co-founders of Ziba Foods, a mission-driven b...

A Niche $100 Million Brand? The Coconut Cult Has A Plan.

The example of a duck is often used to express abductive reasoning: “If it looks like a duck, swims like a duck…” etc. If one were to use the term “niche brand” instead, the logic would typically hold true. But there are exceptions, like The Coconut Cult. Founded in 2017 by Noah Simon-Waddell, Jungho Oh and James Harkin, The Coconut Cult markets refrigerated, coconut-based yogurt made with vegan and organic ingredients and packaged in 8 and 16 oz. glass jars. Known for its playful labels – which...

Inside The Mind Of An Active Investor. And, A $200 Revamp? Yep.

Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn’t drink alcohol, getting into the booze business? Who is Blob Guy? The hosts discuss… Also in this episode: interviews with Elavi co-founders Michelle Razavi and Nikki Elliott, who explained how they launched a package revamp for less than $200, along with Goat Rodeo Capital co-founder Carlton Fowler, who shared his perspective as an active investor in emerging and growth-stage companies. Show notes: 0:37: JLo, What Ar...

Yes, You Can Plan For Breakout Success. Example? Fishwife.

Chic is not typically a word associated with fish. But it is fitting for Fishwife. A modern, super-premium brand of tinned seafood, Fishwife is the brainchild of entrepreneurs Becca Millstein and Caroline Goldfarb. Launched in December 2020, the Los Angeles-based company markets ethically sourced canned tuna, salmon, trout and anchovies from fisheries and aquaculture farms in the United States and Europe. Known for its bright and quirky label designs, Fishwife built a thriving DTC business early...

So Much Potential, But What Makes It Investable?

Taste Radio’s hosts pondered the potential of innovative, yet imaginary, concepts; examined why discontinued brands and products – including a line of high-profile energy shots – failed to make it; and riffed upon a bevy of new snacks and drinks. This episode also features an interview with Alexandra Dempster and Isabelle Steichen, the co-founders of Lupii, an innovative platform brand that markets lupini bean-based foods. Launched in 2020, Lupii debuted with a line of plant-based protein bars h...

How OWYN Went From DTC Upstart To An $85M Omnichannel Giant Killer

Founded by professional athletes, OWYN is rooted in the concept that vegan and allergen-free ingredients are “only what you need” from protein and sports nutrition beverages. But what do challenger businesses need to disrupt legacy categories and outperform the brands in those spaces? According to OWYN CEO Mark Olivieri, great taste and great data. Launched in 2017, OWYN markets a core five-SKU line of RTD protein shakes made with 20 grams of plant-based protein, a “Pro Elite” line made with 35 ...

Fleeting Fads, Lasting Trends And The Wisdom Of Seth Goldman

This week, the hosts discussed the relevance and sustainability of consumer trends and how to identify fads versus lasting concepts, extolled the virtues of Taste Radio VIP and highlighted two upcoming and can’t miss industry events. This episode also features an interview with Honest Tea/Eat The Change co-founder Seth Goldman, who discussed lessons learned from 25 years as an entrepreneur. Show notes: 0:39: BYOS. Gender Reveal CPG. A “Skinny” Session. Swoops And Samples. – The hosts thanked lis...

Padma Lakshmi Dishes On ‘The Most Exciting Aspect Of The Food Business’

Padma Lakshmi, the host of Emmy-winning TV reality competition “Top Chef” and creator of the critically acclaimed Hulu series “Taste the Nation,” is one of the most recognizable and respected figures in food media. Although she wields considerable influence, Lakshmi rarely endorses products and seldom partners with consumer brands. An exception is her investment in Dah!, which markets a line of traditional Indian yogurt smoothies known as lassi. Lakshmi joined the company as a board advisor and ...

A Cult Hit Makes A Comeback, And Cultural Disruption Rules The Day

A bursting-at-the-seams episode of Taste Radio includes the hosts’ arguments for and against online grocery shopping, a brief report on a permanent pop-up, a candy brand’s unrecognizable revamp and why they’re bullish on banana flavor, but not blue colored beverages. The team also shared their take on seed-centric sweets, cascara’s communication breakdown and their enthusiasm for ethnic drinks and snacks. Show notes: 0:39: “Game Of Chicken In Aisle 1.” It’s Called A Meetup, Ray. Just Add Raisins...

From A $6,500 Investment To A Brand Worth Over $200 Million. How Chomps Bootstrapped Its Way To The Big Time.

In 2012, Pete Maldonado and Rashid Ali each invested $3,250 to launch better-for-you meat stick brand Chomps, money they used for the brand’s first production run. After bootstrapping the company for a decade, Pete and Rashid brought in a strategic partner, one that made a slightly larger investment: $80 million in equity capital at a valuation north of $200 million. Chomps, the fastest growing natural meat snack brand in both the natural and conventional retail channels, markets meat sticks mad...

Expo Bits, Bites… And A Ban. Plus, A Next-Gen Leader On Lessons Learned.

Back home and in the studio, the hosts shared additional highlights — and unexpected sights – from Expo West 2023, including introductions to several innovative and early-stage brands. Also, Ray Latif offered his take on the 2023 Seafood Expo North America and sat down with Mason Dixie Foods founder and CEO Ayeshah Abuelhiga for the first in a new series of interviews focused on lessons acquired by entrepreneurs at various stages of their respective journeys. Show notes: 0:39: Listen Up, VIPs. A...

Hard Truths Must Be Told. Melissa Facchina Is Here To Do Just That.

Straightforward advice can be hard to come by. Unless you’re getting it from Melissa Facchina. An operations expert with over 25 years of experience in food and beverage manufacturing and services, Melissa co-founded growth equity firm Siddhi Capital in 2020. Initially focused on seed and venture capital funding for early-stage brands, Siddhi has since turned its attention to investments in high-growth companies, including Mid-Day Squares, Aura Bora, Magic Spoon and immi. As Siddhi pursues its m...

A Sampling Of The Best From A Wild Expo West

On the ground in Anaheim, California, Taste Radio’s hosts reflected upon the first two days of an exhilarating Natural Products Expo West 2023 and highlighted standout new brands and products exhibited at the show, along with those featured at the Snaxshot X BevNET and MENA CPG meetups held during the week. Brands in this episode: De La Calle , VINA , Senor Mango , Absurd Snacks , Brutal , Casalu , Canneta , Bantu Chocolate , Peepal People , Puuro , Scout Canning , Tempo , Louie Louie , Babos Ki...

Make Better Food. You Might Save Millions. Plus, Investment In Women-Led Brands Is Shrinking. Why?

Sometimes you just need to tell it like it is. Dr. Robert Lustig has no problem with that approach, especially if it will save lives. A professor of pediatric endocrinology at the University of California, San Francisco, Dr. Lustig is a leading public health authority who has lectured and written extensively about how sugar and ultra-processed food have fueled a surge in chronic diseases. His work spans 40 years of clinical research focused on childhood obesity, diabetes and other issues that le...

Mr. Beast & Ed Sheeran Are In The Mix. Not So Sweet News For Some Brands?

On the cusp of Expo West 2023, the hosts highlighted a handful of meetups that they’ll be attending at the annual event, including the first for MENA CPG , a new industry organization with a mission to elevate entrepreneurs and professionals of Middle Eastern and North African heritage who have been historically underrepresented and unrecognized in the food and beverage industry. They also discussed a recent study that links health issues to a commonly used sweetener, a platform for early-stage ...

The ‘Remedy’ For Modern Brands? Change, Not Compromise, Is The Way.

Lots Of Questions. Most We Can Answer. A Couple, Not So Much.

BevNET’s director of community Melissa Traverse joined Taste Radio hosts Ray Latif and Jacqui Brugliera for a discussion about a new source for valuable industry info, ways that our team can connect with and highlight Expo West exhibitors and a high-profile CEO’s shocking exit. They also spoke about a hot brand’s big retail win, luscious limited-time offerings and had a frank chat about the Whole30 diet and intermittent fasting. Show notes: 0:36: Back On The ‘Cast. ‘Boys’ Brilliant Advice. Expo ...

Yes, Investors Love Healthy Brands. But All The Ingredients Matter.

According to a 2020 health survey conducted by the U.S. Centers for Disease Control and Prevention, 41.9% of Americans aged 20 and over are obese. It’s a frustrating statistic for public health officials whose advocacy for exercising more frequently and making better eating decisions can often fall on deaf ears. Those issues, however, are linked to the accessibility and affordability of healthy food and beverages. Yes, there are better-for-you options, but are they readily available at a reasona...

Identifying Next-Gen Prime Time Brands. It Starts Here… And There.

Taste Radio’s hosts discussed the value of attending CPG-centric community events and BevNET’s new series of interactive open meetings that address common questions and current issues impacting food and beverage entrepreneurs. They also explained how Expo West 2023 exhibitors can best advise our editorial teams about their presence at the upcoming event, highlighted recent capital raises for two beverage brands and riffed on several new products and brand extensions from two Mexican-inspired foo...

Why The ‘Primal’ Plan – Focus On The Basics And Your ‘Why’ – Works

When we first profiled The New Primal founder and CEO Jason Burke in 2018, his brand was just over five years old and known for its grass-fed, pasture-raised jerky snacks and better-for-you marinades. Since then, the company has expanded into a range of adjacent categories, including seasonings, dressings and condiments and established itself as a platform brand for low sugar products made with responsibly sourced ingredients. That evolution caught the attention of Vail-based private equity firm...

Everyone Is Talking About Profitability. There’s No Hitch. But There Is A ‘Hatch.’

In recent episodes of Taste Radio, entrepreneurs in the midst of raising capital have noted that investment firms are increasingly emphasizing profitability within their funding criteria. And they will point to a common thread among such companies: a foundation rooted in business fundamentals. Supplying early-stage food and beverage entrepreneurs with the resources to learn the ropes and develop a sustainable, scalable business is a primary goal of The Hatchery Chicago, a non-profit food and bev...

Why Transparency Wins & What Wary Investors Want

This week, the hosts discussed a range of topics including BevNET’s new partnership with CPG community Naturally San Diego, how Expo West 2023 exhibitors can amplify their presence at the upcoming trade show and MALK’s clever new ad campaign, along with some recently launched products that piqued our interest: think pancake cereal and a neon green hot sauce. This episode also features the latest edition of The Maxi Minutes with investor Maxine Kozler Koven, who spoke about how founders can navig...

Focus On Taste, Not Trends. It’s What Makes This ‘Goat’ Great.

Stephanie Izard, the founder of acclaimed restaurant The Girl and The Goat and a former winner of cooking competition TV show “Top Chef,” doesn’t spend much time thinking about food trends. Instead, a consistent focus on preparing delicious food and teaching others to do the same has been paramount to Izard’s success as a restaurateur and is at the core of her CPG brand, This Little Goat. Launched in 2016, the brand markets globally-inspired sauces, spices and crunches developed from recipes tha...

To Unlock Their Brand’s Potential, They Had To Get Uncomfortable

Wholly Veggie co-founders John Bonnell and David Gaucher knew their brand of plant-based frozen foods needed a new look. But when they saw the design firm’s proposed revamp, it was such a departure from the original version that it made them apprehensive and uncomfortable. And, as they told us, that's why it worked. Wholly Veggie, which debuted in its home market of Canada in 2017, now offers a range of vegan frozen entrees and snacks, including Thai curry, cauliflower wings and mozzarella-style...

More Than A Few Highlights From A ‘Fancy’ Feast

Fresh off the conclusion of the 2023 Winter Fancy Food Show, Taste Radio editor Ray Latif highlighted new, innovative and better-for-you products from over a dozen exhibitors at the annual event, including a plant-centric soup brand, spicy and chewy candy, sunflower seed-based milk, non-alcoholic wine alternatives and gourmet marshmallows. Show notes: 0:40: Nate & The New Studio, Hot Crackers, No Compromise, Dad Dokes – The episode opens with John, Mike and Ray cozying up in BevNET’s new rec...