Podcasting as a Digital Marketing Tool

At the core of what podcasting is (or was) supposed to be for many podcasters is using it as a digital marketing tool.  On this episode the host admits to first-hand straying and how podcasters can easily get sidetracked into chasing monetization channels that aren't that first one -- using your podcast to promote your business.  Joining him on this episode is Mike Stewart, who has been on the leading edge of digital marketing for years and who talks about how he successfully used one of the podcasts he's involved with to establish an individual as a leader in the industry that his business serves.  Stay tuned at the end for the host pulling out a key takeaway and then bringing it full circle.