Writing the PBR Brand Bible

This is the second installment of a Taplines two-parter about the early days of PBR’s cultural and commercial renaissance after the turn of the 21st century. Our guest for these back-to-back episodes is Neal Stewart, a former Pabst Brewing Company marketer who spent the first half of the Aughts working on the firm’s flagship beer. In this episode, we'll discuss how early signs of life for the nearly defunct brand gave way to a full-blown national phenomenon — and how Stewart and co. carefully fanned the flames from Pabst Brewing Co.'s headquarters in San Antonio. Don't forget to like, review, and subscribe!

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