How Hard Tea First Went Viral
Jul 25, 2023•38 min•Season 1Ep. 15
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Episode description
“Tea Partay,” a 2006 spoof-rap spot from Smirnoff to roll out its new hard tea flavored malt beverage, so perfectly met that moment in the American zeitgeist that it went viral before anybody really understood what “going viral” even was. Today on Taplines, Andy Nathan, the founder and CEO of Fortnight Collective, joins us to take us inside the development of the instant-classic ad. Don't forget to like, review, and subscribe!
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