How the Light Beer Wars Began
The Original Lite Beer from Miller hit American supermarket shelves in 1975 — and from then on, nothing was the same. To learn how the beer that we'd come to know simply as Miller Lite lit the fuse on the intense, decades-long campaign of corporate competition known to industry insiders simply as "The Light Beer Wars," we're joined by Maureen Ogle, historian, and author of "Ambitious Brew," a vital narrative history of the American beer business. Listen on for a tale of low calories, high stakes...
Apr 18, 2023•54 min•Season 1Ep. 1