Talking Squarely About Seasonal Business Change

Seasonality plays an important role in many businesses’ annual plans, as it often helps predict the ebb and flow of sales. But with the current state of the world, certain guaranteed seasonal boosts are less likely to come to fruition. We sit down with three business owners to discuss how they're preparing for these unexpected changes. Featuring Suzanna Cameron, owner of Stems Brooklyn in Brooklyn, NY; Kim Moistner-Bartlett, Kona Ice Franchise Owner and Chief Learning Officer; and Beau Coan, Chief Operations Officer of Papa Noel Christmas Trees in Texas.