Episode 64: how technology and innovation are redefining USPs in a changing market
Aug 05, 2025•33 min
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Episode description
In this episode, Neil Carberry OBE sits down with Colin Gunnell, CEO of Liquid Friday, to explore how businesses stay competitive in a shifting landscape. They dive into:
The evolution of technology to support unique brand propositions
Deploying new tech to stay ahead
How USPs adapt in changing markets
Driving commercial innovation amid disruption
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