UNFILTERED: Raising pool service/build rates with unknown variables - podcast episode cover

UNFILTERED: Raising pool service/build rates with unknown variables

Oct 15, 202156 minSeason 1Ep. 23
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Episode description

Text us a pool question!

We decided to do a Town Hall in this one we call Talking Pools Unfiltered. We opened our podcast up to a larger than the normal group to discuss a huge issue affecting pool builders & service companies Coast-2-Coast.  Everyone knows we need to raise prices due to the perpetual increases in product cost we are facing, but what the h**k do you raise them to when you don't know what your cost will be or if you will even be able to get it???

Guest Host: Joe Trusty poolmagazine.com
Guests: Lorenzo Villa Jr. of  Pescador Pools, Kory Wax of  Alpha West Marketing, Jeremy Hine of Florida Leisure Pool & Spa, & Lacy Simmonds of 

Jump right in. The water's fine. Join us, Poolside!

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Transcript

I. Evaluate your current pricing strategy
A. Review your profit margins
B. Look at your competition's prices
C. Determine the value of your services
D. Assess your current pricing model's effectiveness

II. Communicate with your customers
A. Notify customers in advance of the price increase
B. Explain the reasons for the price increase
C. Emphasize the value of your services
D. Address customer concerns and questions

III. Implement the price increase
A. Determine the new prices for each service
B. Update your website, marketing materials, and pricing lists
C. Train your employees on the new pricing strategy
D. Ensure that the billing system is updated and ready to go

IV. Monitor customer feedback and make adjustments if necessary
A. Check for customer reactions to the price increase
B. Monitor customer retention and satisfaction rates
C. Adjust your pricing strategy as needed to maintain customer loyalty and profitability

V. Continue to provide excellent service
A. Deliver high-quality services that justify the price increase
B. Provide excellent customer service
C. Build relationships with customers to maintain loyalty and trust

Remember, raising prices is a delicate balance between profitability and customer satisfaction. By following these steps and communicating effectively with your customers, you can maintain customer loyalty and grow your business.

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