Polling Around the World | Ep. 2 - UK and Europe
Episode description
In this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov.
They discuss the evolution of polling in the UK, the importance of representation, the challenges of reaching younger audiences, and the impact of technology and privacy regulations on polling practices. The conversation also touches on political awareness and the differences in polling methods across Europe.
✨ Don’t miss the rest of the series! Next week, we go to Asia to understand how polling works in the region!
🌍 Save the date! February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding. Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit
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