Navigating the Future of Consumer Research with Jason Cohen

Talking Insights

Jul 09, 2025•23 min•Season 4Ep. 24

--:--

Listen in podcast apps:

Apple Podcasts

Spotify

Download

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI.

https://www.simulacra-data.com/

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

For the best experience, listen in Metacast app for iOS or Android