Ep.5 - Race, Representation, and Rethinking Research
Episode description
This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend with its attitudes towards race, diversity, and inclusivity, and how having truly diverse research means better results for brands, and more trust from consumers. With a brief trip through the world of hip hop, they also look at how the next generation of young researchers are embracing their diversity as their strength, and what changes are needed to make sure that research truly reflects social reality. Find more of Whitney’s work here - https://www.touchofwhit.com
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