Why workplace personalisation is essential

From Netflix and Spotify to buying physical products online, our consumer and digital experiences are increasingly personalised and tailored to our needs. But what about the employee experience? Is it time for the workplace to be personalised, just as much as at home? Natal Dank and Tom Haak (of the HR Trend Institute) explore the difference between personalisation and customisation and whether personalisation only works in startups or is feasible in large organisations. Some of their conclusions will surprise you.