Voice Artists, Commercials and How to Make Your Message Heard

I love a good television ad - and this week, that's what I've been thinking about!

In this episode I'm looking at TV advertising and commercials - why the ad industry is struggling and discussing how voiceovers can help with their messaging and cut-through.

I also look at current trends in voiceover delivery - and consider why reassuring, caring voices are popular right now as well as the conversational voice.

Here are the links to the adverts:

John Lewis

https://www.youtube.com/watch?v=Y5_0Jl_tKOQ

IKEA

https://www.youtube.com/watch?v=RQSgf3_5KBk&t=23s

Yorkshire Tea

https://www.youtube.com/watch?v=iehQIDBKu0I

Carex

https://www.youtube.com/watch?v=0VoRPaXJXP0

Apple Watch Series 6

https://www.youtube.com/watch?v=TCMnrssX1NE

Do subscribe, rate and review "Talking Creative - the Art of Voiceover Directing" on Apple Podcasts

or

Go to https://samanthaboffin.co.uk/talkingcreative for the whole series so far.