EP22 - Joana Bretz - CINAR Brazil

It’s the last episode of this season & we’ve covered some ground in those 10 episodes. Both in terms of the types of CFD we’ve featured & the countries we’ve touched. So I’m pleased to round out the season with a combination of the two. I’m joined by Joana Bretz, founder of CINAR Brazil, a consultancy that uses specialist CFD to solve some pretty complex problems in the cement industry. Joana shares her insight into that world, including: • why CINAR created a niche-specific software that they don’t really sell & how they use it to give themselves a huge advantage those competitors using generic CFD software; • why it’s so important, as a consultant, to be solving expensive problems & how having domain expertise (& a clear niche) let’s you identify those problems; • how she became a go-to expert in her field & the benefits that brings when it comes to attracting (& keeping) clients; • the role of CFD expert user & why we don’t all need to be developers. Shownotes CINAR Brazil - http://www.cinarbrasil.com/ CINAR - http://cinar.co.uk/