How Elf on the Shelf Got Its Start

A favorite holiday tradition at Smart Companies Radio ... enjoy a replay of our Elf on the Shelf episode during the holiday season. Chanda Bell, co-founder and co-author of the holiday phenomenon  “The Elf on the Shelf,” gives us the inside story on how she, her mother and her twin sister turned a cherished family tradition into a best-selling brand that delivers holiday magic to parents and children. Visit the archives to listen to all the shows in the Smart Companies Thinking Bigger lineup. Learn more about your ad choices. Visit megaphone.fm/adchoices