Nano Bar Codes and Product Fidelity

Products move from producer to consumer through complicated networks called supply chains.  These routes of custody involve many people and organizations, and oftentimes cross international borders.  All of these product touch-points are opportunity for contamination or willful adulteration of the product.  High value products like authentic high-end wine, honey or olive oil can be diluted with lesser value amendments, which misleads the consumer and can introduce food safety issues.  Carverr Inc has a solution.  Today’s podcast speaks with Dr. Ellen Jorgensen and Vishall Bhuyan, the co-founders of the company. They use a signature blend of probiotics in the products that can be detected with a simple assay.  This specific signature beacons the presence of adulteration and ensures fidelity and transparency throughout the supply chain, ensuring customers are receiving exactly what they purchased.

Follow Carverr on Twitter:  @CarverLabs
Carverr Inc Website:  www.carverr.com

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The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.