How Doug DeMuro Beat YouTube — and Bought His Dream Car

This week on The Big Three, we hang out with Doug DeMuro, the man who unintentionally created the blueprint for every car YouTuber since. From Porsche spreadsheets to viral quirks and features, Doug reveals how he stumbled into the perfect formula—and how that same formula nearly destroyed him. We cover his Jalopnik days, starting Cars & Bids, his treasured Carrera GT, and how the key to YouTube might be… not caring.

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