“We are in a highly visual processing world, and so, you have to have good images, good videos, good graphics on your website, period”. Every speaker has it, every speaker needs it. Katie Campbell is here to help you discover the integral things needed to make your website better. She'll go over the importance of tone, consistency, and knowing when to stop writing. In under 7 minutes, Katie discusses: How important the initial impact of your site is The brilliance of a call to action That you ca...
Oct 31, 2024•7 min•Season 3Ep. 21
"What do you want your audience to feel? Keep this in mind as you start the process of creating your demo video. What do you want the decision maker to feel as they watch this?" One of the most important marketing assets you need as a speaker is your demo video. If you're just starting out as a speaker, you probably have a lot of questions about demo videos — and Emily Arnold is here to help! In under 8 minutes, Emily covers: The most important things to include in your demo reel Top questions t...
Oct 17, 2024•8 min•Season 3Ep. 20
"I would challenge you not to say, 'Hey, I'm building my speaking business,' but instead to tell people that you're a professional speaker and introduce yourself in that way." If you want to build a successful speaking business, you have to get some fundamental things right. Everyone wants to book more paid speaking gigs, but what are the simple, practical things that most speakers miss? This week, Dan Irvin is breaking down some practical advice on the systems and processes you need to run a sp...
Oct 10, 2024•14 min•Season 3Ep. 19
"A lot of speakers think that if I have this many followers or if I grow my social media presence, then that's really going to be what leads to more book gigs and more revenue, which is absolutely not the case." We talk a lot about what you should do to market yourself as a speaker, but what is the biggest mistake you might be making right now? This week, TSL Director of Marketing Chris Seo is on the podcast to share the single biggest thing speakers do wrong when it comes to marketing. In just ...
Oct 03, 2024•4 min•Season 3Ep. 18
"Sales is not about being some guru, knowing some magic phrase, or having this natural born sales gene that doesn't really exist. It's about having a good process and following that consistently." Whether you're a brand new speaker or you've been speaking for a while, mastering the art of sales is often one of the challenges speakers face in taking things to the next level. This week, TSL Director of Sales Sam Hill is bringing you some simple, practical advice on how to build confidence in selli...
Sep 26, 2024•4 min•Season 3Ep. 17
"The first thing is that you've got to treat it like a business from the get go. You can't be coming in and using your personal bank accounts and not setting up a business and not keeping records." If you're just starting out as a speaker, it's really important to get the basics right. One of those fundamentals is the financial structure of your business — and remember, you're starting a speaking business, not a speaking hobby. This week on Talk Speaker To Me, TSL CFO Andrew Davis is here to sha...
Sep 19, 2024•4 min•Season 3Ep. 16
This week on Talk Speaker To Me, Conrad Close, our Content Marketing Manager, will take the mic to teach us about what speakers should be pursuing in their marketing. 'If you want to grow your speaking business, you need to master the three main areas of marketing.'" In this episode, Conrad covers: Why do you need a strong personal brand? How should you use social media as a speaker? What is SEO, and how do you win? "If you don't have a clear vision and you don't have a clear why, and you don't ...
Sep 05, 2024•16 min•Season 3Ep. 15
This week on Talk Speaker To Me, Katie Campbell, our Lead Concierge, discusses how speakers can build confidence to be the experts in the room. Often, we get anxious about getting on stage when we're early in our speaking career. In this episode, Katie covers how to build confidence as a speaker. "How do you get comfortable being known as the expert? This can feel very foreign at first as you're taking the stage." In this episode, Katie covers: The importance of mindset in your speaking Why you ...
Aug 29, 2024•9 min•Season 2Ep. 14
Here at The Speaker Lab, we talk a lot about how to get on stage — but what do you do once you're up there? This week, Lead Coach Rick Clemons is walking through how to master stagecraft as a speaker. You'll learn: Why stagecraft matters How to audit your current stagecraft How to get better at stagecraft How to overcome common stagecraft challenges And much more! "Every opportunity you have to be on stage is an opportunity to present and perform." Ready to master the stage? Rick, take it away! ...
Aug 22, 2024•25 min•Season 2Ep. 13
This week, we're digging into positioning yourself as a speaker with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business. "Your eps is what is going to be your north star. That will help you determine what gigs to take, what opportunities to take advantage of, what type of talks to offer, and also what type of messaging you want to put on your website and all of your branding assets." During this episode, ...
Aug 15, 2024•5 min•Season 2Ep. 12
If you want to be a successful speaker, it's pretty hard to do it alone. Thankfully, there are thousands of other speakers out there who are navigating the same challenges, problems, and wins as you are in your speaking business. This week, Emily Arnold is here to talk about the best way to find community as a speaker. Emily is our community manager here at the Speaker Lab, which means she’s got a front-row seat to the speaker community and the importance of community as a speaker. "Enjoying com...
Aug 08, 2024•13 min•Season 2Ep. 11
"Listen, if you want to make more money, workshops are one of the most profitable ways to do it." In this episode, TSL facilitator and master speaker Erick Rheam walks you through how he uses workshops to build and scale his speaking business. Check out this episode to learn: The 5 steps to launching a workshop offering Why workshops help you scale your income and your business How to get support as you pursue workshop offerings "The main thing is as speakers, when you're sitting down with an ev...
Aug 01, 2024•13 min•Season 2Ep. 10
Katherine Johnson is here this week to talk about developing executive presence as a speaker! Katherine is a speaker and a coach here at The Speaker Lab who works with students to help them build confidence, conquer impostor syndrome, and develop strong communication skills with their audiences. "Executive presence is all about perception, right? It is the constellation of cues that people use to create judgments about important things, like our credibility, our trustworthiness, and likability."...
Jul 25, 2024•10 min•Season 2Ep. 9
Nanette Hitchcock is here this week to talk niching down as a speaker. Nanette's a speaker and a coach here at The Speaker Lab who helps students set their businesses up for success with clear, confident plans. "It's a specialized segment of the market for your product. Your product are your messages, your refined messages that are going to make an impact." In this episode of Talk Speaker To Me, Nanette covers: Why you need a niche What makes a good niche Practical ways to test your niche in you...
Jul 18, 2024•8 min•Season 2Ep. 8
Jeremy Rochford is one of our amazing coaches here at the Speaker Lab and this week, he's Talking Speaker and helping us learn the 7 steps to going FULL-TIME. For many of us, going full-time can be a dream, but let's talk about the practical steps to make your dream a reality! "You have to ask yourself, do I have something I can charge for now? This seems very rudimentary, but this is where I completely failed and stalled my career for a good two to three years." In this episode of Talk Speaker ...
Jul 11, 2024•14 min•Season 2Ep. 7
Eve DeVault Gilmore is here this week to talk leads as a speaker. Eve's one of our VIP concierges AND our Lead Manager here at the Speaker Lab, which means she's got a front-row seat to helping out students find GREAT leads. "Some unconventional tips that you can start with would be to go to LinkedIn profiles, really dream up your perfect decision maker. Search that job title anywhere you can in LinkedIn and find someone who really fits the bill." In this episode of Talk Speaker To Me, Eve cover...
Jul 04, 2024•6 min•Season 2Ep. 6
Nanette Hitchcock is here this week to talk business building as a speaker. Nanette's a speaker and a coach here at The Speaker Lab and she works with students day in and day out to set their businesses up for success with clear, confident plans. "If you don't have a sustainable business plan that's supported with systems and strategies and practices, everyday disciplined practices that you are committed to, then probably that idea won't get out into the world in an impactful way." In this episo...
Jun 27, 2024•9 min•Season 1Ep. 5
Let's talk about authenticity! This week, we're digging into the topic of authenticity, which is different from vulnerability! Rick Clemons, our Lead Coach here at The Speaker Lab, is sharing some thoughts around how to bring your authentic self to your speaking business. "Here's the thing. If you show up on a stage differently than you present yourself [online], you're going to shoot yourself in the foot." Rick's talking about: Why authenticity matters as a speaker What it looks like to bring y...
Jun 20, 2024•10 min•Season 1Ep. 4
This week, we're digging into branding with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business. "There actually isn't a right or wrong when it comes to your branding. But the main thing is to be consistent and to have vision from the start." During this episode, Michelle's talking: Why strong branding is important How to balance being personable and professional The thought process behind group your brand...
Jun 13, 2024•9 min•Season 1Ep. 3
This week on Talk Speaker To Me, TSL Resident Speaker Dan Irvin is sharing everything you need to know about how to plan for successful travel as a speaker. "I'd much rather be inconvenienced to make sure that I'm really connecting with the audience." Dan digs into: When should you travel Who pays for travel How to plan travel with peace of mind in mind What and when to pack How to organize your travel and gigs "This is why it's important to always be speaker fee plus travel, because sometimes w...
Jun 06, 2024•10 min•Season 1Ep. 2
Welcome to our first episode of Talk Speaker To Me! In this episode, TSL facilitator and master speaker Erick Rheam walks you through exactly what his daily power hour looks like to build a long-term sustainable speaking business. "I didn't have anything but a dream and a desire to be a speaker. I just went out and started prospecting on a consistent basis, and I made over $36,000 with no assets whatsoever." Erick's covering: What is a prospect How often should your prospect What does a "power h...
May 30, 2024•11 min•Season 1Ep. 1
Hey speakers! Today, we're launching a brand new podcast called Talk Speaker To Me. If you’ve ever wished for a short, down-to-earth podcast with a ton of tips and tricks that you can use right now in your speaking business, this show is for you. Every Thursday, you’ll get practical advice on how to book more gigs, negotiate higher fees, build relationships, grow your speaking business, and more in just 10-15 minutes. Even better, you’ll get that hands-on advice and real-world stories from speak...
May 24, 2024•1 min
