Today, Mackenzie and Ben discuss the rapidly changing landscape of social media, focusing on the potential ban of TikTok and the implications for users and platforms like Meta. They explore the future of decentralized social media, the role of blockchain technology, and the challenges of user control over algorithms. The conversation also touches on the reactions to the TikTok ban, the rise of alternative platforms, and the ongoing changes within Meta. 00:00 The Evolving Landscape of Social Medi...
Jan 22, 2025•50 min•Ep. 74
This week, Mackenzie and Ben discuss the new Instagram feature—Trial Reels. They explain why they think Trial Reels are a great new addition to Instagram and how they would use it to build their accounts in 2025. They also discuss the possible side effects of a TikTok ban in the USA, Snapchat's incredible creator fund program, and so much more. Try out Iris, our AI social media manager today for FREE! Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Fli...
Jan 06, 2025•37 min•Ep. 73
This week, Mackenzie and Ben discuss the latest updates in social media, focusing on Facebook's redesign aimed at attracting Gen Z, the announcements from Meta Connect including AI innovations, and the implications of emerging technologies like VR and AR. 00:00 Introduction and Catch-Up 01:47 Facebook's Redesign and Targeting Gen Z 07:28 Meta Connect Announcements and AI Innovations 09:36 Ray-Ban Glasses and Meta's PR Strategy 13:11 Emerging Technologies: VR and AR Innovations 17:40 The Impact o...
Nov 15, 2024•37 min•Ep. 72
This week, Mackenzie and Ben delve into the latest developments in the social media landscape, and the importance of messaging across platforms! They discuss the future of advertising in messaging apps and emphasize the need for brands to adapt to changing user behaviors and the significance of direct communication with audiences! 00:00 Navigating the Social Media Landscape 02:50 TikTok's New Features and User Engagement 06:05 The Messaging Wars: TikTok vs. Instagram 09:02 Threads and the Rise o...
Oct 14, 2024•32 min•Ep. 71
Today, Mackenzie and Ben discuss the importance of customer personas in marketing. They emphasize the need to understand who your ideal customer is and how to speak directly to them. Plus, take you through their FREE (yes, free!) customer persona worksheet step-by-step to help you create the perfect persona for your social media strategy. Download the free customer persona worksheet here. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a...
Sep 02, 2024•47 min•Ep. 70
Today, Mackenzie and Ben discuss various topics, including the changes to Instagram's metrics, the evolving personas of tech CEOs, and the rise of AI in customer service. They also touch on the impact of social proof on user engagement and the challenges of navigating misinformation in the digital age. In this conversation, Ben and Mackenzie discuss various updates and features on Instagram. They talk about the importance of creating valuable content, the recent change in Instagram feed size, th...
Aug 19, 2024•34 min•Ep. 69
In this episode, Mack and Ben discuss the latest social media news, including TikTok's new feature that allows users to find songs by singing or humming them, Instagram's feature that highlights the original creators of trends, and the ability to lock and hide DMs on Instagram. They also touch on the importance of targeting a specific audience and the potential drawbacks of going viral. The conversation concludes with a discussion on the use of personal data to train AI and the need for more kno...
Aug 05, 2024•40 min•Ep. 68
Today, Mackenzie and Ben talk all about TikTok's latest app, Whee, and why in the world we need a new app. Plus, new Instagram and Threads updates are here, a new AI app from Snapchat has launched, and our favorite new AI tool is here and will help you do 75% of your social media content. Try out Iris, our AI social media manager today for FREE! Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a social media AI, Hashtag, Scheduling, and A...
Jul 04, 2024•37 min•Ep. 67
This week, Mackenzie and Ben talk all about Meta's new verification program! They discuss the different packages offered, price points, and the impact on small creators and businesses. They also delve into the features and benefits of each package, as well as the potential implications for content reach and quality. Part 1: Introduction to Meta Verified and Its Impact Part 2: Understanding the Meta Verified Packages and Price Points Part 3: Features and Benefits of Meta Verified Packages Apply f...
Jun 03, 2024•24 min•Ep. 66
This week, Mackenzie and Ben discuss the recent updates to the Instagram algorithm and how it prioritizes original content. They highlight the importance of creating unique content, the labeling of reposts, and the removal of aggregator accounts. They also discuss the higher reach for smaller creators and the shift towards a TikTok-like algorithm. The conversation emphasizes the need to focus on original content, follow community guidelines, and understand the importance of a good health score o...
May 17, 2024•27 min•Ep. 65
This week, Mackenzie and Ben catch up on all the latest social media news. From TikTok getting banned to Meta AI to TikTok Notes. Ben gives a preview of TikTok Notes and ... it's less than impressive. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media,...
Apr 29, 2024•37 min•Ep. 64
This week, Mackenzie and Ben talk about the latest social media news, like Florida banning social media for anyone under the age of 16, Instagram hiding content from its users, all the new features from X, and so much more! Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules al...
Apr 11, 2024•33 min•Ep. 63
This week, Mackenzie and Ben talk all about the TikTok Ban, what the bill actually means, what will happen if the TikTok ban gets passed, and the real reason behind the ban (and it's not exactly what you think!). Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your s...
Mar 28, 2024•27 min•Ep. 62
This week, Mackenzie is joined by TikTok Shop expert Connor Lee from EK Creative. They spoke all about how to create a TikTok Shop, why TikTok Shop is so effective in selling your products and services, and his biggest tips and tricks on how to set up your shop in the best way possible for sales. Learn more about EK Creative here . Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and c...
Mar 15, 2024•36 min•Ep. 61
This week, Mackenzie and Ben talk all about the brand-new partnership between Google and Reddit, the future of AI in social media, the brand-new features Instagram just released and how you can incorporate that into your social media strategy, and so much more. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, mana...
Feb 29, 2024•39 min•Ep. 60
Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor Listen to Call Her Creator's episode on Social Media Tools to Streamline Your Business in 2024. About Flick Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts. Follow us on Instagram:...
Feb 19, 2024•30 min•Ep. 59
This week, Mackenzie and Ben talk all about what the Head of YouTube has said about the future of YouTube in 2024—from Shorts to long-form video to AI, this is what you need to focus on when it comes to YouTube this year. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor See the full YouTube video of Ben explaining everything you need to know about growing on YouTube in 2024 here: https://youtu.be/I-CfBUtyVho About Flick Flick is an Instagram Hashtag, Analytic...
Feb 01, 2024•38 min•Ep. 58
This week, Ben and Mackenzie have a little catch-up on all the 2024 social media news that has come out since the holidays. They talk all about X, Facebook and Instagram updates, and things you should keep your eye on when it comes to creating social media content this year. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a multi-platform AI Social Media, Hashtag, Analytics, and Scheduling tool. It helps you brainstorm content and captio...
Jan 19, 2024•41 min•Ep. 57
This week, Mackenzie and Ben talk all about Taylor Swift's marketing abilities. The queen of rebrands and making her fans desperate for anything she releases, they talk about the things brands can learn from Swift about marketing their own products. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, pro...
Jan 02, 2024•40 min•Ep. 56
This week, Ben brings on his sister, Abbie! As a young TikTok creator, she talks us through how she likes to be marketed to as a Gen Z-er, how she consumes social media, and why all Gen Z-ers are on Snapchat. Follow Abbie on TikTok: @abbieeerobinson Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, pro...
Dec 01, 2023•42 min•Ep. 55
This week, Mackenzie and Ben have a major catch-up and talk about all the things they missed in social media. From X becoming a dating website to all the new features from Instagram? It's been a weird week in social media. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for...
Nov 16, 2023•32 min•Ep. 54
This week, Mackenzie speaks with Crystal Witter of Small Business Mentor all about how to start your own digital business. They speak all about how to effectively market your online business, get new followers through your door, and why it's important to build a social media strategy for your digital business. Follow Crystal Witter on TikTok: @crystal_witter Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. W...
Nov 01, 2023•36 min•Ep. 53
This week, Mackenzie speaks with Mike Lawson, brand strategist and owner of marketing agency Brainstorm Africa. They speak all about how to perfect your brand strategy and the dos and donts of getting started with launching your very own brand. Follow Mike Lawson on Instagram: @themikelawson Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts...
Oct 15, 2023•34 min•Ep. 52
This week, Mackenzie and Ben have a major catch-up and talk about all the things they missed in social media. From X becoming the Everything App to TikTok and Google joining forces? It's been a weird week in social media. Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for ...
Sep 29, 2023•35 min•Ep. 51
This week, Mackenzie speaks to Wave Wyld, TikTok and social video expert, on how to create viral short-form videos. She also gives tips and tricks on how to quickly make content, what to do if you're camera shy, and why you shouldn't jump on all of the latest social media trends. Follow Wave Wyld on Instagram: @wavewyld Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hash...
Sep 20, 2023•25 min•Ep. 50
This week, Ben explains to Mackenzie the new law passed in Canada that is affecting social media and the way news gets shared online ... and it doesn't sound great. Follow Jack Bunce on TikTok: @wholesome.guide Follow Ben on Instagram: @benleavitt_ Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instag...
Aug 25, 2023•41 min•Ep. 49
Zara, founder of Delhicious Body, comes on the body to discuss all about her brand, how they got started, how social media helped the brand go viral, and the lessons she learned along the way. Follow Delhicious Body on Instagram: @delhicious_body Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for yo...
Aug 11, 2023•17 min•Ep. 48
This week, Ben interviews Mackenzie! Mackenzie talks about how she got started in her role as a social media and marketing manager, the different avenues that got her where she is today, and why her creative writing degree helped her become a better storyteller and marketer. About Flick Flick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and brin...
Jul 31, 2023•40 min•Ep. 47
Mackenzie is joined by Nadine from The Social Shells to talk about how to get started as a freelance social media and why it's incredibly important to have a social media strategy for your clients. Follow Nadine on Instagram: @thesocialshells Follow Mackenzie on Instagram: @kenzieanntaylor About Flick Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your I...
Jul 17, 2023•33 min•Ep. 46
This week, Mackenzie interviews Ben! Ben talks all about how he got started in digital marketing, how he got his first clients, what his first job in social media was (it's not what you think!), and how you don't need a degree in marketing to work in digital marketing. About Flick Flick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you ...
Jul 04, 2023•41 min•Ep. 45
