6: Jitendra Joshi on importance of Affiliations & Sports Marketing

Let’s listen to Jitendra Joshi, Co-founder of Sportzconsult whose decade plus efforts saw the unfurling of this grand sporting celebration called Mumbai Games. With nearly 16 different sports to participate from including badminton, table tennis, chess, judo, skating, squash, tennis, basketball and carrom, it is touted to be the world’s first city level franchise-based, multi-sport, multi-age sports extravaganza. Jitendra along with his team wove together this fantastic initiative to get every Mumbaikar out to play a real game and ditch that smartphone. Jitendra speaks about the importance of planning and forming critical affiliations and sports marketing in this segment.