4: Nishant Parashar - Part 1/8 – Unlocking the Employee Engagement code : More Fun for Better Response

Hey! You are listening to the KIA series by TalkCXOLife and before I introduce our next guest, I hope and pray you and your loved ones are healthy, safe and sound and continue to be so during these very trying times! We are in this together and so may our commitment to ensure the wellbeing of ourselves and the society at large prevail! Alright, no preaching now coz it isn’t fun at all is it. But you know what is? Imagine playing the drums or snakes and ladders or cuddling a pet or whipping up a dish whilst at work. No, we aren’t talking about working from home which is what offices the world over have had to adhere to, almost overnight. But about actually playing and having fun at work. Meet Nishant Parashar, Founder of engage4more, a leading employee engagement firm in Mumbai. Nishant who was also awarded the Business World Entrepreneur of the Year Award in 2010, within about a year of setting up engage4more, shares how engaging with people and eliciting a response from them through events, activities have driven him since young. In this first segment of our conversation, Nishant speaks about his foray into events and employee engagement subsequently and how he remains connected to the thread of reaching out to people and evoking a response that continues to propel him and drive him. We speak about the challenges of setting up a novel idea especially of grappling with the identity of a venture which doesn’t fall within the usual industry contours. And how reconnecting with and infusing fun in engagement proved to be a major game-changer for engage4more resulting in one of their biggest client wins with the FMCG giant P&G in 2017. Happy listening!