Authenticity is important for both people and for brands. But what does it really mean to “be authentic”? Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. References & Links Ana Serrano and CFC LinkedIn – https://www.linkedin.com/in/anaserrano1/ Email – aserrano@CFCcr...
Oct 08, 2019•47 min
How many emails do you have in your inbox? Need some tips on how to conquer your email inbox? You can increase your productivity and reduce your email anxiety by doing three things: (1.) making behavioral changes; (2.) employing technology hacks; and (3.) effectively managing our sent mail! The first thing to do is to redefine the role of email. Email is not something to check off of your TO DO list. It is not an accomplishment. Email is a tool. Email is something that you can use to get the rea...
Sep 25, 2019•29 min
Giving negative feedback is challenging and stressful. You will learn the mindsets, do’s & don’ts, and frameworks to help you give negative feedback effectively. Be constructive. Don’t make it a surprise, don’t joke around, don’t threaten the person. Be empathetic (compliment in public, criticize in private), be objective and professional, and LISTEN. Make sure that the feedback is S.M.A.R.T.: Specific, Measurable, Action-oriented, Realistic and Timely. Avoid the “Poop Sandwich,” and try the...
Sep 18, 2019•23 min
Learn 5 ways you can exercise or amplify your consumer voice. Market researcher Kathy Cheng of Nexxt Intelligence talks A.I. and chatbots, how firms can use augmented reality (AR), and the new market research, including why we shouldn’t call these consumer participants “respondents,” but rather partners or co-creators. References & Links Kathy Cheng & Nexxt Intelligence LinkedIn – https://www.linkedin.com/in/kathycheng/ Nexxt Intelligence – https://nexxt.in/ Incabot – https://nexxt.in/in...
Sep 11, 2019•30 min
Welcome to the Q&A! Dr. Andrea answers listeners’ questions – personal Qs, communication Qs & podcasting Qs. You’ll hear about her biggest success & failure, why you should pick up the phone, advice on small talk and giving constructive feedback, and the #1 most important communication skill. https://talkabouttalk.com/29 References & Links Other Podcasts Referenced The School of Podcasting with Dave Jackson “Why do we share?” episode featuring Dr. Andrea! The Podcasting Fellowshi...
Sep 04, 2019•27 min
Communication is a critical skill for effective change management, whether you’re leading change for an organization, a department, or for your family. Professor Ellen Auster shares five common mistakes and 6 success principles for effective change communication, including embracing the politics, collective visioning, using mantras, building change fitness and focusing on relationships. References & Links Professor Ellen Auster LINKEDIN PROFILE – https://www.linkedin.com/in/ellen-auster-2b88...
Aug 27, 2019•41 min
Positive self-talk can make you healthier, happier, and more successful! Tosca Reno, Eat Clean founder and master wellness coach shares her advice for positive self-talk, including the Three Es of Wellness (Eat Clean, Exercise and Emotional self-care), her rituals, her mantras, and even her tattoos! References & Links Tosca Reno WEBSITE – ToscaReno.com FACEBOOK GROUP – https://www.facebook.com/toscareno/ BOOK – “The Start Here Diet” – https://amzn.to/2YFL55t BOOK – “The Eat Clean Vegetarian ...
Aug 20, 2019•35 min
Self-Talk – we could all be more mindful. Positive self-talk can significantly affect our life satisfaction. Let’s start by adopting five positive mindsets: optimism, perseverance, self-control, focusing on relationships, and being grateful. Then, there are five things we can do right now to improve our self-talk: we can practice gratitude, we can start journaling, we can adopt a morning ritual, we can develop a mantra, and we should all watch our language. Let’s do this! Links to References SEL...
Aug 14, 2019•16 min
Resilience: the capacity to recover from adversity. Meet Tosca Reno, “the woman with 9 lives,” Eat Clean founder, and master wellness coach. In this, the first in this 3-episode series on Self-Talk, Tosca takes us through the “set and reps” necessary for resilience, including seeking challenges, positive stress (or eustress), taking ownership, practicing gratitude, and being kind and compassionate. Yes, adversity can make you stronger! References & Links Tosca Reno Facebook – https://www.fac...
Aug 07, 2019•39 min
Do you have effective communication skills? Are you a confident communicator? In this 20 minute podcast episode, Dr. Andrea Wojnicki teaches you the 5 simple steps that will improve your communication skills. It’s as simple as ABCDE! References & Links Communication Skills & General References Professor Amy Cuddy, a social psychologist at Harvard on power posing Stephen Covey and his 7 Habits of Highly Effective People – Habit #5 was “Seek first to understand, then to be understood.” Epi...
Jul 29, 2019•19 min
On swearing – Do you ever wonder why some people use profanity and others do not? Linguistics professor Darin Flynn leads us through a fascinating discussion on the taboo topic of swearing, including types of swear-words, how swear words change over time, personality types that are more likely to use profanity, and the risks associated with profanity. (Note this is the CLEAN version of this podcast episode. There is also an EXPLICIT version). References & Links Professor Darin Flynn Universi...
Jul 19, 2019•1 hr 6 min
(EXPLICIT) Do you ever wonder why some people use profanity and others do not? Linguistics professor Darin Flynn leads us through a fascinating discussion on the taboo topic of swearing, including types of swear-words, how swear words change over time, personality types that are more likely to use profanity, and the risks associated with profanity. (Note this is the EXPLICIT version of this podcast episode. There is also a CLEAN (bleeped out) version). References & Links Professor Darin Flyn...
Jul 19, 2019•1 hr 6 min
Yes, you can learn to be funny! Do you appreciate humour? Do you ever imagine what it’s like to be on the stand-up comedy stage? Listen as stand-up comedian Hillary Anger Elfenbein (also a fully tenured business school professor) shares her insights on learning comedy, and compares that experience to her experience teaching in the business school classroom. References & Links Hillary Anger Elfenbein Washington University faculty page – https://artsci.washu.edu/faculty-staff 6 minutes of stan...
Jul 04, 2019•55 min
How do you know whether to trust someone? How do you communicate that you are trustworthy? Trust is imperative. If you don’t have trust, you have nothing. And that goes for both interpersonal relationships as well as for brands. Baron Manett, marketer and founder of Per Se Brand Experience shares his insights on the significance of trust. References & Links Baron Manett, Per Se Brand Experience, & Ensemble Baron on LinkedIn – https://www.linkedin.com/in/baronmanett/ Per Se Brand Experien...
Jun 17, 2019•48 min
Dr. Joshua Tepper, CEO of North York General Hospital, shares advice on how to talk to your doctor , including: come prepared with a list; ask lots of questions; if you’re Googling your symptoms, consider the quality of your sources; and lots more! We have all felt unsure, and some of us have felt awkward around our doctor. Here is our chance to learn how to optimize our communication with our doctors so we can receive the best medical care. References & Links Dr. Joshua Tepper & North Y...
Jun 11, 2019•47 min
Beyond condolences, how can we best support a grieving friend? Grief counsellor Andrea Warnick tells us what to say and do, and what to avoid. For example: yes, use the “D” word; and do not try to “fix” it. The grieving process is not linear. Rather, it is like a squiggly line. So what should a good friend do? Most importantly, “show up”! References & Links Andrea Warnick AndreaWarnick.com – Grief counselling – https://andreawarnick.com/ Andrea’s affiliations The Dr. Jay Children’s Grief Pro...
May 29, 2019•48 min
Fonts are on our screens, on paper, on the products we buy, and on signs everywhere! When used effectively, fonts can significantly improve our communication. Patrick Griffin (“the font guy”) shares his advice about choosing the ideal font, considering the white space, and emojis! References & Links Patrick Griffin Canada Type – https://canadatype.com Font references – https://typedrawers.com https://slashdot.org Fonts Referenced in this Podcast On Fonts The Unicode Consortium – https://unic...
May 15, 2019•46 min
What do our possessions say about us? Award-winning marketing professor Russell Belk talks about how our possessions (including our clothing, cars, people, collections, gifts, social media pages,…) become part of our identity –or our extended self . Professor Belk highlights the significance of the sharing economy and de-materialization, cultural differences, and our evolving identities in relation to our possessions. References & Links Professor Russell Belk Schulich School at York Universi...
May 08, 2019•47 min
What’s your personal style? Carolyn Quinn, executive director of Toronto Fashion Week provides us with insights on fashion trends, environmental sustainability in the fashion industry, and tips on purchasing clothing and pulling together a great outfit! References & Links Carolyn Quinn, executive director Toronto Fashion Week Toronto Fashion Week – https://torontofashionweek.to/ Recommendations : Retail Insider – https://www.retail-insider.com/ The Daily Beast – https://www.thedailybeast.com...
May 01, 2019•40 min
Are you optimistic about our future with ARTIFICIAL INTELLIGENCE? Avi Goldfarb (professor and author of “Prediction Machines”) shares a brief history of AI, various AI applications that are being used in the marketplace, and specific reasons why we should be optimistic about our future with AI. References & Links Avi Goldfarb Rotman UofT – http://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Goldfarb.aspx BOOK: “Prediction Machines: The Simple Economics of Artificial Intellig...
Apr 24, 2019•46 min
