#54 ARCHETYPES with Dr. Andrea Wojnicki
Jul 13, 2020•23 min
Episode description
ARCHETYPES are shared, universal patterns that help us understand characters and stories. We employ archetypes in both our consumption (of stories, movies, music) and our communication – of ourselves, our experiences and our brands. Learn about the stages in the hero’s journey and 12 common archetypes, one of which may describe you and/or your brand. […]
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