#33 Communicating AUTHENTICITY with Ana Serrano
Oct 08, 2019•47 min
Episode description
Authenticity is important for both people and for brands. But what does it really mean to “be authentic”? Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. References & […]
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