Creating Healthy Online Engagement With Audiences With David Meerman and Dealing With Failure With Fred Colantonio

Even in the age of instant connection and communication, many companies find it difficult to communicate organically. Connecting with online audiences is an indispensable skill that every company needs to have in its toolkit in order to keep their audiences engaged with them. David Meerman Scott, an acclaimed business strategist and the author of Fanocracy: Turning Fans Into Customers and Customers Into Fans, sits down with Dr. Diane Hamilton and discusses how companies can create and maintain healthy online engagement with their customers.

Failure is a subject that we, as a society, have become averse to because it’s such a difficult thing to feel and talk about. But though we find it difficult to accept, it is also the root and origin of innovations and incoming success. Fred Colantonio, a trained professional criminologist who investigates behavioral patterns within groups of people, gets to the nitty-gritty of how you should be dealing with failure, and how processing it in a healthy way is the best way for you to turn it into something more.

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