The secrets to Applebee’s award-winning marketing campaigns

In this episode of Take-Away with Sam Oches, Sam talks with Joel Yashinsky, chief marketing officer of Applebee’s Neighborhood Grill + Bar, the casual chain that does north of $4 billion in sales at more than 1,500 locations around the country annually. As CMO, Joel’s job is to plug Applebee’s into the cultural moment, and he joined the podcast to talk about that work, how Applebee’s has sustained its marketing momentum and why authenticity is so crucial to success in their messaging. 

In this conversation, you’ll find out why:

• Customers care more today about authenticity than ever before
• The 90/10 rule allows your brand to take some chances without alienating loyal guests
• Even in a world where viral rules, sales and traffic determine the success of your marketing
• Your customers need to hear the story of your brand and experience through your marketing
• Whatever your brand represents to your guests, embrace it

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.