The secret to Jeni’s renowned menu R&D

In this episode of Take-Away with Sam Oches, Sam talks with Jeni’s Splendid Ice Creams CEO Stacy Peterson and director of innovation Beth Stallings. Jeni’s has made a name for itself with incredibly creative and indulgent ice cream flavors, including a seasonal rotation that gives the company a chance to take some big swings with flavor profiles. Sam joined Stacy and Beth in person at a scoop shop in Columbus, Ohio, to sample the new holiday collection and discuss Jeni’s approach to R&D. 

In this conversation, you’ll find out why:

• Seasonal menu innovation is a baked-in marketing strategy
• Timing is everything in menu R&D
• Food is closely linked to memory and has the ability to transport guests
• You should think both big and small with new product development 

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.