How this iconic restaurant is storytelling its way to better business

In this episode of Take-Away with Sam Oches, Sam talks with Mike Ungaro, the CEO and co-owner of San Pedro Fish Market, an iconic restaurant on the San Pedro waterfront south of Los Angeles. Mike is part of the third generation to lead San Pedro Fish Market, and he helped the restaurant launch a hit online TV series, “Kings of Fi$h.” He joined the podcast to share how San Pedro Fish Market has capitalized on its status as a Southern California icon and how it’s seized control of its narrative to the betterment of the business.

In this conversation, you’ll find out why:

• You should pay attention to how your guests are engaging with you
• It’s never been easier to turn your brand into a show
• Content is king, so make it a priority 
• Any part of your story you leave blank, customers will fill in

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.