How Another Broken Egg is leaning into R&D to drive traffic

In this episode of Take-Away with Sam Oches, Sam talks with Paul Macaluso, CEO of Another Broken Egg Café, a breakfast, brunch, and lunch franchise with 100-plus locations. Another Broken Egg aims to stand out from a crowded family dining segment with a creative, New Orleans-inspired menu, and Paul joined the podcast to talk about its new lunch menu and how Another Broken Egg’s innovation is both maximizing its existing business and widening its opportunity to draw customers new and old.  

In this conversation, you’ll find out why:

• Daypart expansion is a potential traffic driver 
• Squeezing more out of your busiest periods is an efficient way to grow
• Weekends and weekdays provide different but equally valuable customer bases
• Seasonal menus are a fast way to stand out from competitors

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.