"Interpretising", Revenue With A Purpose

Craig Seaver joins Donald Forgione on the Tailgate by popular demand. Craig has coined the word Interpretising" and is here to tell us all about it. This is a great conversation that can benefit your site as well as extend the guest experience and provide mission compliant angle into creating revenue for the area you manage. Themed and relevant merchandise, displayed in respectful, yet strategic locations can create lifelong stewards and advocates for your operation. Craig can be reached at craig@lwbristol.com