Motel 6 | We'll Leave the Light On for You
May 24, 2021•1 hr 1 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and continued, practically unchanged, for 34 years, before imploding last fall when a racist comment from Stan Richards got the agency fired. We look at the campaign's creation, its nostalic roots and contemporary twists, the downfall of Richards, and how a new agency plans to refresh the campaign this summer.
For the best experience, listen in Metacast app for iOS or Android