Canal+ | The Bear
Jun 06, 2022•33 min
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Episode description
It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BETC for the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising more than a decade later.
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