Exploration of When and Where to Leverage GenAI in Knowledge Work
Jul 02, 2025•21 min
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Episode description
In this episode of TAG Data Talk, Dr. Beverly Wright discusses with Brian Burns, Senior Manager of AI, Sprout Social:
- Talk about knowledge work – what does the term mean?
- Describe a few examples of how we might leverage GenAI
- What are the challenges when trying to incorporate AI and GenAI for knowledge work?
- How can we make this collaboration successful between human and machine?
- What do you see for the future of knowledge work as it relates to GenAI?
Brian Burns Senior Manager of AI, Sprout Social
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