Consumer Perception: How to Craft a Credible Sustainability Message in a Complex Market with Suzanne Shelton from Shelton Group

A good marketing plan should include communication about your company’s sustainability efforts. In this episode, Tad and Julianna sit down with Suzanne Shelton, CEO of Shelton Group, an ERM Group Company, to discuss the consumer research studies Shelton Group has been conducting for the past 17 years, the results of their recently published report The Buzz on Buzzwords: Seven Years Later, the biggest challenges companies have in marketing their sustainability efforts, best practices for communicating sustainability goals and achievements such as third-party certified products and facilities, how companies should handle not hitting a goal. and more.

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SHOW NOTES: https://www.tadradzinski.com/tad-talks-sustainability-podcast/episode35-consumer-perception-sustainability