Tactical Dent Tech - podcast cover

Tactical Dent Tech

The Tactical Dent Tech is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of running a dent removal company. If you are reading this, chances are you’re a Tech who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different results. It’s time for them to get out of the way, ‘cause you’re about to rise to the top! Does this sound like you? That’s what I thought. Well, guess what? You have found Your Tribe! The Tactical Tech Movement is for people who are ready to join a culture of Innovation & forward thinking! My only warning to you is this: Prepare for a complete 180 from the Traditional Approach to Life and Business. Welcome To The Lions Den, Welcome To The Tactical Dent Tech Podcast! You’re not a follower; you’re leader! You see the drones doing the same old thing and expecting different results. It’s time for them to get out of the way, ‘cause you’re about to leave 'em in the dust! Does this sound like you? That’s what I thought. Well, guess what? You have found Your Tribe! The Tactical Tech Movement is for people who are ready to join a culture of Innovation & forward thinking! My only warning to you is this: Prepare for a complete 180 from the Traditional Approach to Life and Business. Welcome To The Tactical Tech Podcast!
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Episodes

Automate, Eliminate, & Delegate - How AI is changing the game

The future of the PDR business is evolving fast, and those who don’t adapt will get left behind. In this episode, I dive into the power of automating, eliminating, and delegating—and how AI is revolutionizing the way we run a successful PDR business. From streamlining estimates to optimizing customer communication and lead generation, AI is taking efficiency to the next level. If you're still doing things the old way, it’s time to rethink your strategy and start leveraging technology to scale yo...

Feb 17, 20258 min

Hanging out with PDR Legend Tom Price

Hanging with PDR Legend Tom Price: Life, Jesus & Lessons from the Dent Shop | Tactical Dent Tech Podcast In this episode, I sit down with PDR legend Tom Price at the Tactical Dent Tech shop after knocking out a hail-damaged Ford F-450. But this conversation goes way beyond dents—we dive deep into life, Jesus, forgiveness, and the lessons we’ve learned from our rights and wrongs. Tom has been in this game for a long time, and his wisdom stretches far beyond PDR. This is one of those real, raw...

Feb 10, 202554 min

The MTE - Builders & Destroyers

In this episode, I break down the two types of people in every industry—builders and destroyers. Builders are focused on creating their highest and greatest empire based on right living, while destroyers do nothing but tear others down. I also share my experience at the Mobile Tech Expo, where my classroom was packed with eager techs ready to learn. It was an incredible opportunity to pour into them, helping shape the future of our industry with real knowledge, strategy, and integrity.

Feb 07, 202529 min

Thrive in 2025 - Are You Cheap Or Frugal

On this episode of the Tactical Dent Tech podcast, we dive into the difference between being cheap and being frugal, especially when it comes to thriving in 2025. While being cheap often leads to cutting corners, a frugal attitude focuses on smart spending, long-term value, and strategic investments that bring lasting returns. We’ll explore how adopting a frugal mindset can help you grow your business, improve your skills, and position yourself for success in the coming year. Tune in to learn ho...

Jan 14, 202518 min

Call The Damn Leads with Drewbie Wilson

In this episode we focus on the lifelood of any business, LEADS! We touch on how often you should follow up with prospects looking to have their vehicle repaired by your PDR company. Also how to help them choose you when they have talked to several PDR companies or body shops and can't decide who to use. This episode is packed with useful info for growing your PDR company!

Dec 16, 202437 min

Don't Pay Taxes - Invest In Real Estate

In this episode of Tactical Dent Tech I discuss tax strategy with my friend Marc Ruiz, so if you would rather keep your hard earned money and build a real estate empire than pay it all to uncle Sam, this is your episode.

Dec 11, 202436 min

TDT Spotlight on Martin Sadler: Precision, Patience, and Mastery in PDR

Meet Martin Sadler, a standout talent in the Paintless Dent Repair (PDR) community, recognized on the Tactical Dent Tech podcast. From his early days as a panel beater to his current expertise, Martin’s journey is inspiring. Known for tackling extreme repairs, like a collapsed door from a high-impact point, Martin demonstrates unmatched patience and skill. Discover his repair strategies, shop insights, and journey to becoming a go-to expert.

Nov 11, 202430 min

Tech Spotlight With Steve Camperson

Steve Camperson trained with us eight years ago and has since carved a remarkable path in the dent repair industry. Starting in retail repair, he quickly advanced to running his own high-end shop. Now, he lives his dream on a 50-acre property in Tennessee, where he continues mobile repair. Steve loves the flexibility and independence his work offers, allowing him to enjoy his property while setting his own schedule.

Nov 07, 202445 min

Building A Door Knocking Team With Grace Anderson

In this episode you will learn the ins and outs of building a door knocking team with expert Grace Anderson. She guides us though the hireing process, red flags and much more.

Oct 25, 202438 min

Tactical Dent Repairs - Metal Bumping & The Future Of TDT Group

Ok my friends in this episode I go over some of the common mistakes of training and why some guys may not be learning as fast as they should. I also speak about one of the most impactful books in PDR that is Frank T Sargent’s book called Metal Bumping. Although this book was first written in 1939 it still has critical theory that applies to today’s advanced repairs.

Oct 08, 202430 min

Your Vision & Mission - Critical To Your PDR Success

In this episode of the Tactical Dent Tech Podcast, we’re diving into why creating a clear mission and vision is critical for your PDR business. Your vision defines where you're going, setting your long-term goals, while your mission is how you’ll get there—mapping out the steps to achieve lasting success.

Sep 23, 202412 min

Is SEO Dead?

In this episode of the Tactical Dent Tech podcast, titled "Is SEO Dead?", John Highley dives into the evolving world of search engine optimization. Exploring whether SEO is still relevant, John shares personal experiences and advanced strategies, debunking myths, and providing actionable tips. Whether you've struggled with SEO or are looking to enhance your approach, this episode offers insights into making SEO work efficiently in today's digital landscape.

Sep 05, 202415 min

Husband & Wife Working Together In The Dent Biz

Join John and Angela on the Tactical Dent Tech podcast, where we dive into the raw and real challenges of working together as a husband-and-wife team in the PDR industry. From navigating struggles to celebrating successes, we share the pros and cons of our journey, offering insights you won't hear in many other industries. We lay it all out, helping you understand what makes it work at the end of the day.

Aug 26, 202438 min

John & Angela - The Dynamic Duo Is Back!!

John & Angela will be dropping several podcast every month, they have been married for 23 years and have worked with eachother in business running a 7 figure PDR company. Angela still works for the company speaking to Dent Technicians who need marketing help every day.

Aug 12, 202434 min

Target (Hail Market) Strategy

Welcome to the Tactical Dent Tech podcast with John Highley. Join a global movement of dent technicians dedicated to innovation, intelligence, and skill. This season, we dive into the booming paintless dent removal industry, exploring strategies to make your content go viral and attract customers without relying on insurance companies. Learn how to leverage social media marketing, create gratifying videos, and implement predictable formulas to capture leads and grow your business. Whether you're...

Aug 06, 202415 min

201: Laser-Focused Marketing Strategies for Paintless Dent Removal Business

In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong p...

Jul 31, 202320 minEp. 201
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