What the Gun Industry can Learn from Coca-Cola
Jan 08, 2023•35 min
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Episode description
Over a year ago, Open Source Defense published an article on Coke, guns, and product value, which was sparked by an old Andy Warhol quote. It was thought-provoking enough that we are still talking about it.
As we are gearing up for SHOT show, we are pondering the three biggest lessons that Coca-Cola has for the gun industry, primary in the areas of manufacturing, research, and marketing.
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