061: Build An Experience, Not a Brand
Aug 21, 2017•17 min
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Episode description
This episode is brought to you by The Kolada Group. Today, I’m talking about building an experience, not just a brand. Topics:
- (:31) Intro – Systems Saved Me Summit
- (1:45) Experience vs. brand
- (4:38) Real-life scenario
- (7:51) Piña coladas
- (9:47) Brand recognition
- (12:05) What is your experience like?
- (12:56) Go the extra mile
Quotes of the Week:
“When it comes to my business, I build it based on the experience that I want my clients to have.” - Jordan
“Take five minutes to think about what the experience of being a part of your company looks like... Figure out a way to build an experience with your brand and have people remember that.” - Jordan
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