S2 Tips: Have a Moat Mindset

Every business leader, no matter great they are, experiences ruts—or as Seth Godin calls them, dips—in their business. These dips can be discouraging, draining, and just down right not fun!

But as Godin says, don’t think of the dip as a dip. Think of it more like a moat––is just something you have to swim through to get to your business, or “the castle.” The moat is the thing that separates you from the competition. It’s what only you are willing to swim through to create the company you want to create.

So, instead of our usual tip this week, we just wanted to encourage you: if you’re in a dip right now, change your mindset and imagine it’s just a moat. If you’re not in a dip right now, keep this in your pocket for a rainy day.

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