So you want to raise money from investors, you just need to put it online right? Well, this video is a blast from the past of a video I recorded to help people who were putting together real estate syndications and funds. In order to understand what that online medium looks like that it isn't just a put it up and magically money appears. But it's talking specifically about the online marketing media itself. So how does that need to
be looked at? What's the framework for the for online marketing in terms of finding those investors, I know you're gonna find this video helpful. In what we're doing is we're specifically talking in this video about the media itself, about the way that we communicate online and how we do it the mechanisms that takes
place. So let's think about online. Now, this day and age, most of the time, when we think about online, we're probably thinking about Facebook, we're thinking about Instagram, we're thinking about YouTube, we're thinking about LinkedIn, we're thinking about maybe a blog somewhere, you're maybe thinking about podcasts, that's tends to be the kinds of things that we're thinking about in in our current environment. So we've also got different ways, different media types in order
to do that. And so we can communicate on those media through video. We can communicate through audio, we can communicate through text. And we can communicate through the use of image. Now, in order of how well these work, and how well how sticky they are probably videos, number one, audios number two, text is number three, and images number four, in terms of actually converting mindset and capturing and capturing some attention. Now that image is going to
capture immediate attention. But unless there's something compelling there, it's immediately going to fall off. So I would say video is number one, audio, then text them image. And so all these different media, we can put into what we traditionally think of in as online media. And there is also a growing world right now, in terms of actually how people
perceive these different sources of media. So Facebook, Instagram, YouTube, there's a perception out there that marketers simply need to put it up there and broadcast their message and they're suddenly going to be able to get investors, or they're going to be able to get customers. And that simply isn't true. So these are excellent sources, and they
allow us to communicate. But what there's there's two different mechanisms to do. Obviously, there's organic traffic that's created or that there can be advertising now your organic, you probably are going to have more interest if because these people already have some relationship with you. So if you have organic traffic and you're putting it on, on Facebook, those are people who've already either liked your page or they've friended you or something like that. Whereas
advertising you're interrupting them in where they're at. So advertising is interrupting in organic, you may have some engagement in organic, you're more likely to have that now if you don't have a big list that's understandable that you don't have a lot of friends and followers on Facebook. But and
here's why. It doesn't actually matter. If you look Add any of the big marketers, you'll notice that sometimes they'll have a lot of followers and sometimes the big companies and the big names that you know about don't have a lot of followers at all. And why? Because it followers don't matter. Followers do not matter on Facebook, on Instagram, on YouTube on LinkedIn, it is a waste of time to go after. It's not a waste of
time, I guess in sort in terms of getting organic traffic. But in terms of your time spent, time spent building those followers, it's not time well spent. And why is that? Because on Facebook, on Instagram, on YouTube, they're all liking you and following you and things like that, but you don't own that list. So those are all people that you can't immediately get in touch with whenever you want, unless
they're already within on your list. So if I meet Joe, or Joe likes my page, and I want to really get in touch with him and send him a specific message, there's no real mechanism for me to do that that's really engaging, what I'm trying to do there is I'm putting a post up, I'm hoping that Joe ultimately
sees it, and then and can engage with it in some way. But what if Joe is in Tibet at the time for the next month, he's never going to see that post that I put up. Or what if Facebook changes its algorithm, they all do this from time to time and make it so that your content is less viewed, you suddenly have a much less possibility to engage with them for any period of time. So what
what we are ultimately trying to do is build a list. And so you probably are thinking well, okay, then you what you did right up here is my awesome website. Is my awesome website, where I've got a great logo. And then I've got this great menu bar, it's got the home, it's got investments. It's got my blog, and it's got contact information. And then I've got a really cool live video here about a neat building. That's really pretty. And then I've got
some news over here. And then I've also got a contact us page, right? And here it says contact us. And it's lets them put in their name and their email, even their phone number and then send me a message and say, Wow, I can't wait to hear more. How often does this actually happen that somebody fills out that contact page and says I want them to do more? I mean, even if
they have the ability to find it from the very beginning? Because they're looking for you probably, but if they're not looking for you, how likely is it that they're actually going to have traffic to this page? It's probably doesn't exist. Now, it's not to say that your website isn't important and that I'm saying don't do a website? I'm absolutely not. I'm saying you need to have a website. But you don't need a website in
order to build your list. The purpose of your website, I'm also by the way, not saying don't do a contact us page, because why not? But what I am saying is that the purpose of your website, it is entirely for social proof. And by social proof, I mean so that when somebody Google's you because you've talked to them, they they see, oh, this person's legit. They've got real results. Maybe they have testimonials. Maybe they've got some press releases on it. And so suddenly now you
look like the real deal. So that's the role of a website. And what other people do is they build a different kind of webpage. And this is the kind of web page we call a funnel And so you've probably if you've been looking at marketing, you've seen ads for Click Funnels or funnel this or funnel that. And funnels are perfect, because what we're trying to do with a funnel, a funnel? Well, a funnel has two roles, it is to build a list or set a time to talk.
And so what's the best funnel look like doesn't even need your logo on it, it needs some sort of some sort of meat media in order to convey a message to communicate a message, just like we talked about an investor target lock. Some sort of compelling message that they were driven to from the online, from online media maybe or some sort of ad source. So they're driven to this webpage, some sort of message, that's enough
for them to want to hear more. And then ultimately enough for them to opt in, give you their name, give you their email, maybe their phone and maybe schedule a time to talk. And the purpose of that is, again, build a list set a time to talk, they are actually building a list from both of these. And this is a mechanism for you to communicate your art, your website is really grounded, though, in that social proof. And your funnel is really grounded in building a list. And
this is the online media. This is the territory that we're taking place in right now today, and losing track of this and thinking that, well, I'm gonna get traffic just by putting something up on Facebook is not going to happen. You may even drive them to your awesome website, but you're not going to convert them and you're not ultimately going to add them to your list. The only way to do this is to have possibly compelling content up here, and then drive them to a funnel to
build the list. And then when you have the conversation, it goes back to the website, they're Googling back to you to find out more information. My name is Tilden Moschetti. I know that you found that video helpful to see what the framework looks like for for any sort of syndication or fun deal
that you're putting online. And you're using online resources from everything from social media to website in order to understand that it also puts together in context what we mean by funnels versus websites and discusses that and I'm sure that that's been helpful as well. Again, my name is Tilden Moschetti. I'm a syndication attorney with the Moschetti Syndication Law Group. If we can help you be successful, too, in your Regulation D Rule 506(b) or 506(c) offering, give us a call.
We definitely take care of the legal documents that you're going to need to be in compliance with the SEC and state regulators. But we also can go beyond them that we can help you be successful as well by talking through the different things that come up as well.