Sync Gems - podcast cover

Sync Gems

A podcast about people’s journeys to success in the sync licensing space. Top notch music composers, music supervisors, sync agents, label owners, and editors will drop gems and mindset hacks that will help you get to the next level in your sync career. Your host, Roy Matz, is a full time music composer for tv, film, ads and games. He is very passionate about decoding people’s mindsets and understanding people’s success. Say hi to roy at @roymatz
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Episodes

The most important 3 questions music composers should ask themselves

Ehren Ebbage shares his remarkable journey through the music industry. From his early days touring with bands and getting discovered by an A&R rep in Idaho to becoming a sought-after producer working with breakout artists like Lizzie McAlpine, Ebbage offers a masterclass in career longevity and creative evolution. Ehren's story begins like many musicians - falling in love with Aerosmith and Guns N' Roses as a teenager - but takes unexpected turns through record deals, touring life, and event...

Apr 18, 202546 minEp. 106

The qualities you need to do great in sync (and in life) w/ Jesse Josefsson

In this interview Jesse Josefsson opens up about his journey in sync licensing, from his early days as a musician to becoming an educator who is actually qualified to teach (nearly 10,000 placements). Jesse shares how he transitioned from band life to sync licensing after seeing consistent financial returns. He emphasizes transparency in an industry often filled with misleading promises and discusses how the sync landscape continues to evolve with technology. Both Jesse and Roy highlight the imp...

Mar 28, 202537 minEp. 105

Things you must understand before pitching for sync w/ Katy Mac

Katy Mac, founder of Dawn Patrol, shares invaluable insights from her extensive career spanning multiple facets of the music licensing world. As someone who has transitioned from musician to music supervisor to catalog owner, Katy provides a unique 360-degree perspective on how artists can successfully navigate the complex ecosystem of sync licensing. Katy’s community: https://www.58facets.net/about Katy’s agency: https://www.dawnpatrolmusic.com Get your free 11 gems PDF: https://www.roymatz.com...

Feb 27, 202545 minEp. 103

you will never succeed in sync unless you ask yourself questions! Real Talk w/ Scott Reinwand

Today we sit down with Scott Reinwand, the VP of production at Warner Chappell Production Music. He opens up about his journey from recording on a 4-track Portastudio to overseeing 60-80 albums a year. Scott shares some real gems about ego in the music industry, the power of genuine collaboration, and why success often comes from unexpected directions. Beyond his Warner Chappell role, we dive into his experience teaching film scoring at BYU, his approach to working with composers, and how lettin...

Feb 14, 202553 minEp. 102

Creating your sonic footprint in Sync & making every track count w/ Josh Williams (XJ Will)

In this milestone 100th episode, music producer and sync licensing expert Josh Williams shares his journey and insights on balancing creative work with business in the music industry. Josh discusses his successful Shades of Sync event, his approach to music production, and how he manages his thriving community while staying active as a composer. The conversation dives into practical tips about time management, collaboration strategies, and maintaining authenticity in an AI-driven world. Josh als...

Jan 31, 20251 hr 16 minEp. 100

Understanding Music Licensing Income w/Michael Elsner

Music industry veteran Michael Elsner shares his remarkable journey from guitar player to successful music licensing professional, revealing invaluable insights about the sync licensing business. Starting in Woodstock, NY, Elsner's path led him through Nashville's studio scene to Los Angeles, where he discovered the lucrative world of music licensing. His experience spans from American Idol to international touring, highlighting how diversification in the music industry can lead to sustainable s...

Jan 24, 20251 hr 18 minEp. 99

How Meeting People Can 10x Your Sync Career w Ryan Dickinson

In this episode, we sit down with Ryan, a multi-talented musician and sound designer, to explore his unique journey from being a drummer in rock and funk bands to electronic music production, sound design, and creative direction. Ryan shares invaluable insights for musicians, composers, and creatives looking to navigate the ever-changing landscape of the music industry. We talk about the power of in person communications, being personable and easy to communicate with, persevering, having proper ...

Jan 10, 202557 minEp. 97

Sync, money and everything in between w/ Brianna Shelko

On this episode we talk to Brianna Shelko about making money in the sync biz. We talk about selling masters, the state of upfront fees, and her move from the world of social media marketing back into music (which she has been pursuing since the age of 8) We get into depth about her story of starting “Level up music Productions”. making it as a musician, and Brianna Shares vulnerably about some of her low moments she had to navigate through in the last decade. About Brianna: Brianna Shelko stands...

Jan 03, 20251 hr 10 minEp. 96

How to Actually Connect With Music Supervisors w/ Eddie Caldwell

On this episode we talk about how to actually make long lasting connections with key people in the industry. Eddie breaks down his story of many rejections until starting to build his amazing company “music of the sea”. We get into how to actually understand who to send music to, and how to approach them, we also get into the importance of real life connections with these people and Eddie has taken a very interesting and practical approach to connect to these key people. Eddie has worked on proj...

Dec 20, 202433 minEp. 95

Big Paydays In Sync- Talking Shop with Evil Genius

From Emmys, ads, theme songs, tens of thousands of placements- you name it and these guys have done it. Eddie Wohl, Tim Edwards and Tim Mosher have decades in the sync world and they don’t hold any information back in this jam packed episode. We talk about what it really takes to have placeable music and to make an actual living from sync, and there are some hard truths there. We also talk about market research, the importance of realizing what you are doing right and the ability to see the bigg...

Dec 14, 20241 hr 23 minEp. 94

How I got to 150 placements a month (at least)

In this episode I talk about the process I’ve been through and the way I’ve become way better at understanding who to work with, what strategies to put in place, and how most of my placements are from tracks from the last year. This podcast is a reflection at my journey but will hopefully give you little sync nuggets to go get it yourselves Want my 11 gems free pdf?? https://www.roymatz.com/gemspdf Want to get coached by me? https://www.roymatz.com/work...

Dec 05, 202427 minEp. 93

The Things You Didn’t Know About Music Supervision w/ Louisa Bisio

On this episode we get deep into what it means to be a music supervisor, what a sync agent’s relationship looks like with supervisors and musicians. We also go into the little things and painful truths that no one wants to tell you about music supervisor’s ability to place your music, and many more subjects. Want me to coach you in your sync journey? https://www.roymatz.com/work

Nov 28, 202440 minEp. 92

The Journey To Megatrax, Doing What It Takes & Making Music With Intention w/ Derek Jones

On this podcast we talk about a wide arrange of subjects. From steady music income, the commonalities between organized crime and the music industry. We also talk about Derek’s rise to being in the top of one of the biggest independent sync labels in the world (Megatrax). We also dive in to working in an Indie label, and the advantage of an Indie label vs a bigger label and more.

Nov 21, 20241 hr 41 minEp. 91

What To Do When Things Don't Seem To Go Your Way

On this episode I talk about my latest experience with feeling down, moody, doubtful about myself, and feeling unworthy. I had a rough few months of moments where I thought maybe I should stop doing this music thing, and to tell you that i'm completely out of these grounds would be a lie, but my situation has improved significantly because I was able to follow a few principles which I share in this episode Hope you Enjoy

Nov 08, 202423 minEp. 90

How APM’s Marketing Director Uses Your Music To Tell Stories w/ Sarah Scarlata

In today's episode, we talk to APM's music marketing director, Sarah Scarlata, about music and its ability to enhance stories in ads, TV, and movies. We dive into how APM has positioned itself so that major artists like Kendrick Lamar, Eminem, Chance the Rapper, LL Cool J, Dr. Dre, and many others sample their music. We also discuss the importance of asking curious questions to gather the information we need to thrive in the music industry. Sarah shares a wealth of resources and conferences you ...

Oct 31, 202454 minEp. 89

How having a team can skyrocket your sync career w/ Itamar Carmel

Itamar Carmel is a part of the amazing group of composers named Arb4. They have worked with the likes of riot games, Call of duty, marvel, paramount, valorant and way more. In this interview we get into the importance of teamwork in sync, we talk about playing big, the importance of mentorship and we get into how to see trends and be of service to the people you want to work with. This interview was absolutely brilliant Connect with Itamar: IG @itamarcarmel LinkedIn: https://www.linkedin.com/in/...

Oct 24, 202456 minEp. 88

Why You Should Have Very Specific Goals In Music

On this episode I talk about the importance of goals, and the reason they should be big enough for you to grow towards. I also talk about who are the people I think should surround you and how to know if you are in the right place. If you want to do a 4 week mentoring program with me go to: https://www.roymatz.com/work

Oct 16, 202414 minEp. 86

What Is Success In Sync? w/ K3lvin Kaos

On this episode we go back to basics, we dive into what libraries you should sign your music with, we go into what success means in sync and we talk about how AI may or may not take our place. We get into what creativity & skills mean in sync and dive into many more things K3lvin Kaos's Bio: Keith Joseph Anderson aka K3lvin Kaos is a music producer from the DC/MD/and VA area, He has had placements with ABC, NBC, FOX Sports, ESPN, Discovery, NFL Network, NBA Network, Food Network, BET and mor...

Oct 10, 202438 minEp. 85

The sad truth about conferences & networking

In this episode I talk to you about what are the downsides and upsides of going to conferences. I share my experience as an introvert and why I choose to go to conferences even though my energy level lowers significantly around other people. I talk about the money aspect and if it is worth the investment to go to music conferences I also explore ways to actually make the most out of your interactions in conferences. So tune in! 4 week mentorship with me: https://www.roymatz.com/work Book discuss...

Oct 03, 202430 minEp. 84

From Shyness to Shining w/ James Gardin

On this amazing episode we talk about finding your identity and caring your path in the sync space. We also talk about using emotion to push a message and what being the male Lizzo means. We also get into what labels are looking for and how to make your tracks even more suitable for sync. Make sure to listen to the end because this podcast is AMAZING James’s Bio: James Gardin is a musician who's been around the block...a few times. With a 20-year career under his belt, this Lansing, Michigan nat...

Sep 12, 202453 minEp. 83

How Do Ads Work? w/ Opiyo Okeyo

On this episode we get into the world of music for ads. Opiyo talks about his amazing journey and how the art of asking questions has gotten him to where he is today. We talk about how ads work, who is in charge of music in ads, when music comes to play and who are the key players in putting your music in there. This was a fascinating one, make sure to let me know what your thoughts are Connect with Opiyo https://www.linkedin.com/in/opiyo/ opiyo.okeyo@gmail.com...

Aug 29, 20241 hrEp. 82

Reducing Clutter & Creating A Meaningful Network In Sync And In General

When people talk about networking they tend to talk about it in a very surface transactional way (ie: i gave them the song they needed and got a huge payday). I believe that the most amazing things happen when we are in tune with the systems that need to take place for us to elevate, so in this solocast I break down what steps I take to create a great network of people who actually want me to achieve what ever it is I want.

Aug 22, 202423 minEp. 81

Exploring, Collaborating, and Keeping The Ego At Bay w/ Hermann Schepetkov

With placements like League of legends, google, call of duty, battle field, riot games (and many more) Hermann is not a stranger to success. In this conversation We dive deep into some real talk about music—like navigating the ego, knowing your worth, collaborating with others and more. Herman's journey working with 2wei and starting to do his own thing with custom music gigs. We also get into staying curious, bouncing back from rejection, and figuring out the unknowns. Hermann keeps it real abo...

Aug 15, 202449 minEp. 80

What NOT To Do As A Composer w/ Phil Lober

On this episode with Phil Lober, we talk about a range of subjects. From blacklisting to the delicate balance of knowing when a track is complete, Phil shares candid experiences and expertise. We explore the challenges and rewards of collaborating with a huge live orchestra, and gain fresh perspectives on achieving success in trailer music in these times. We also delve into unique insights like the surprising parallels between the game Kirby and the essence of success. Whether you're an aspiring...

Aug 02, 202439 minEp. 79

Serving Others To Reach Your Artistic Potential w/ Logan Crowell (P2)

On this part 2 with Logan we talk about the importance of serving others as a way of reaching and surpassing ones wildest achievements. We also talk about the importance of knowing your role, but also knowing your business. We talk about the effects building something like Logan built has helped him in his own artistic endeavors. This conversation has been very inspiring and enlightening to me, hope you enjoy it as much as I have Contact Logan https://homeformusic.org logan@homeformusic.org Cont...

Jul 25, 202441 minEp. 78

From An Idea To Building His Dream Music Community w/ Logan Crowell (p1)

On this episode we talk to Logan about his trajectory from being a musician, moving to Nashville, trying to break into the music industry and then realizing that musicians need more then just skill- they need a space to get inspired, just like in a crossfit gym, where people push each other to be better. And Logan has created this big time. Logan’s story about how he has brought HOME to life is nothing short of amazing but comes to show that when you put your mind to something, even 1.5 million ...

Jul 18, 202451 minEp. 77

License fees, misinformation in sync & the importance of collaboration w/ Jody A Friedman (p2)

In this Part 2 with Jody A Friedman, we delve into the practical aspects of sync licensing, discussing industry evolution, debunking common misconceptions, and emphasizing the crucial role of quality music in today's landscape. Jody shares insights on the benefits of delegation, the dynamics of writing sessions, and the importance of fostering community support. Packed with gems of wisdom, this episode offers actionable advice for musicians aiming to thrive in the competitive world of sync. Jody...

Jul 11, 202431 minEp. 76
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