019: listen to this after you finish your next sync track

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

• (01:00) - - Sync doesn’t care about quantity
• (02:45) - - How resting on our laurels kills us
• (04:30) - - Turning finished tracks into assets
• (07:04) - - Why quantity goals suck in sync
• (08:23) - - The role music plays in advertising
• (09:12) - - Detaching emotionally from the process
• (11:33) - - Capitalizing on momentum in sync

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