Why the energy transition needs consumers to love electricity

In just over 8 years the Octopus Group has become one of the largest green energy retailers, generators, installers and investors in the UK. Underpinning and revolutionising the way they do business is Kraken technology. Devrim Celal is the Chief Marketing and flexibility officer at Kraken. He explains why consumer trust in the electricity industry is so important and why the energy transition will not succeed unless we are given incentives to participate in helping balance electricity when it is available and when it is not. For more information about electrification and energy efficiency https://onestepoffthegrid.com.au