Welcome to Swing that Gig. I am Martin Lindeskog and today I will talk a little about why I'm starting this podcast. Because you can't have too many podcasts. As a new media advisor, I would say start with one and focus on that. So I have here now I'm using everything with this podcast. Thanks to all the podcast host service by the podcast host Colin Gray. And I started out using it as the main editing tool and post production and whatnot. And they have also now introduced so you
could have a hosting there. And so I wanted to test out to do everything in one place so I could give that advice. So right now I'm sitting in the studio looking at myself and I was thinking because often I have note cards writing down by hand because I have a podcast there called Pen meets paper with two Coast U1 and U1. But when you write on paper, when you get to it and it was also easy to see as a. You could say a prompt to see instead of reading every line in a way so
and jumping back and forth a little bit. That's my style. I want to have these podcast episodes short and sweet, like 5, 10 minutes maybe maximum 15 minutes academic quarter as you say in Swedish kademiskart and maybe even longer of course with guest in the future. But the whole project here is to get that next gig, swing that gig. And I will also
have reference to music. I stumble upon one of the most popular podcasts and successful podcasts to record regarding economy and business and financial return and how you say much he earned. And that's Stephen Bartlett, Diary of a CEO. And I will include that video that I saw of him recently doing a 90 day challenge. And the title of the video is quit your 9 to 5 job with this 90 day side hustle plan. So I think that's perfect for this podcast swing
that gig. And that's why I'm starting this now to document my journey here to landing the next gig. Also, as a new media advisor, maybe you should start a podcast and I then could help you with that. Giving inspiration, tools, my experience and so on. So you could have podcasts for everything. And it's a podcast listener out there that wants to listen. It is huge potential. But there are also plenty of podcasts out there, about 4
million or something like that. How many are active on a regular basis? Maybe 500,000 according to my you and I have some podcasts that I haven't been so active lately and I have had them as laboratory. I put them maybe as an archive or pausing it for some time. And in order to do this accountability, I'm doing this 90 day challenge. But I will do it even further. I will do it for five months.
So it's now it's August and doing every day for five months until the end of this year and see what will come up with that. So then it has to be short and sweet. So I could manage to do this because I want to do it when I have so called inspiration. I could give you advice that you should have a plan. You could put them in, how do you say, in the tank. Prepare several podcast episodes in advance. That could be good depending on what kind of podcast you have. So I will find this flow over
time also. But as Stephen Bartlett is talking about is like Gary Weinshuk is also talking about. Document the process, create content and then it has to be good enough so to speak. So I will come up with ideas every time. And the format here, as I said five, 10 minutes and it's already now five minutes. So I know about that. But I could be babbling. But they have one thought, one idea, one comment commentary about something regarding freelancing, job seeking, side hustle
and so on. And then having also a call to action at the end. It could be, you know, follow my podcast. It could be click that link, read that book. And also so that's a call to action, an idea and then reference a reference to something. So in this case is Stephen Bartlett. And the diary of the CEO that I will link to will be some more links in this episode also because it will be a bit longer as the first episode and when I will find this.
Now I'm thinking about and talking and that's the thing how the brain works. A guy in Sweden here, he said Dog Daily Foot and Soc Pado. Now he's Swedish, but one thing per day and then he did that as a video series. So find it easy to do. If it's too many points that you want to cover in every episode, it could be a long one. And I have podcasts for that also with interview podcast when you have several questions you want to talk with the guest about.
So and when I'm thinking about this with Bartlett, I will talk more. And this is how you could be a sponge and use it in different ways. You could write a blog post on LinkedIn, use another podcast that I will use more often. Now Tea Party Media about Steve Bartlett and what he's talking about. He had a guest on that that talked about the Rise Framework and that was the Word Ego included in that and my interest in philosophy and my first podcast and blog, Ego and Ego netcast.
I could talk about that as my interest in that and knowledge in that and experience in that and thought about it. And then we could have discussion, debate, even discourse. Then freedom of expression. So this challenge then is to do something every day find yourself social media platform. I am one of the advisors for a service called Veo Value each other. I will be more and more active on that because I see that what's needed in the future with all these big tech companies out there coming
to this. Yeah, all the algorithms, the data mining advertising that you maybe not interested in, if it's relevant, that's okay. So. So with that framework, he also talked about to. To get through. We call it Bruce in Swedish the noise. And I have been thinking of that myself. If I adding to the noise. Hopefully not. But the content out there, if you will look at YouTube, you will not never be able to catch up with everything because it's so much content there. With podcasts, there are plenty
of podcasts. You don't have time to listen to everyone. But the good thing is so many categories and word of mouth you could find maybe or 5, 10, whatever that you want to listen to and you could do it different periods. I'm using this service as I like very much TrueFans FM and with that I will find new tips on new podcasts to listen to because I've added the philosophic category as one of my interests. I see that when I log in. So what he's talked about when they apply for a job for
their flight school. What is called flight school, I say, but maybe it's not a name that he has. And their main company or brawler company and they got these 16,000 applications for which role of it was health and was like similar to human resources or something like that. So you have to watch the video. It's pretty long video and that's what I see also he had a couple of points and then clips and guests and I listened to it, but I had it
on video. But I often put it in my pocket also because of course it's nice to see facial expression and so on and whatnot, but maybe you don't need it every time. So I could then go through this video and it had some nuggets and some interest and this framework then with the medium how to pick one platform. And this is now the podcast. And then I will distribute in different ways, but do it here every day, 90 days but even more than 90 days in
five months. So then you have a message to get through the signal and that could lead to the next gig. And then you have. If you send like an email or a LinkedIn private message, direct message maybe lots of other people are doing that also. So now I have to. I got incoming call here. I will save this. But I had it on. I hope I had it on, but I maybe didn't. Oh this is technology. I had it on stirrer, don't disturb. So this. I will keep this in the podcast. I could cut it
also but I will then call back the incoming. It was popping up on my computer here. So we'll see if that sound will be into the recording. So if you send this application 16,000 and he gets. He had an inbox specific for resumes and CVS and job applications and he had like 45,000 of it. But if you send a snail mail, a letter by hand, writing by hand, put it and find the address and his attention name attention Steve Bartlett then it probably
will go through. He had one example somebody giving a bottle of champagne or something like that or bubbly sparkling wine to the driver and then deliver it. So then it gets through. So the noise ratio variant signal and getting, getting through. Find your platform, your channel that you could control. And podcasting is one on that. And something that I've thought about is newsletter come back with that. So the blog newsletter and the POD PNP and then it's rather than is the impact of
a message. And if it doesn't get through then you have apathy or that you're not interested. And this rise framework we had a guest on is reward. And your ideas will be idealistic and what you have thoughts, your fundamental ideas and then coercion that sounds hard and rough but to push it forward. And then the word ego. So that was rice. So I will watch this again and I recommend you to watch it and see what you
think about that. So that's also how to stand out. And then I will then talk a little bit here more about this podcast artwork. When I created so the whole process then in Olitu it was Adobe but it didn't work when I clicked the link. So I then went to Apple podcasters guide there and they have a could say cooperation with Canva. So you clicked there and got into Canva and then I clicked a template
and used that. So swing that gig and it's a bit disco almost but I like swing jazz and it has some circle and a bit of stars and you could maybe see it as a vinyl record cover or so on with your imagination. But I that could be perfect for a freelancer and a gig in the gig economy. So I've used Fiverr for example, you could go to an art director, you could create it yourself. But this I will develop over time also. So I will include the link to the Canva,
the creator on the Canva that I picked. And also Buzzsprout is a hosting company. They have a podcast called Buzzcast and they talked now right now we published an episode called Designing Podcast Cover Artwork that gets clicks because when you scroll there and see oh that podcast in that category so sounds interesting, looks interesting and then stick out in the crowd, so to speak. But I also, I think believe in the word of mouth marketing. Somebody will give you a tip and you
will receive a tip about the new podcast. Maybe you don't think so much about the artwork then. And I see that if you are not, if you have that challenge that you are not good at or how to use these tools like Adobe Canva or other programs in order to create something or you don't have a budget to give it to art director. But then of
course you have Fiverr. But that could be back and forth what your views about artwork and the person who creates it and then it could be good enough and then you could develop it over time. But the main thing is that it will be according to the Apple Podcasts Connect specification about how many pixels, how the size, the resolution and this kind of for the specification. So with that we'll take a sip of tea here.
Cheers. And then the call to action is to watch that video with Stephen Bartlett, check out the episode with Buzzcout cast and I think that's for for now and cheerio and see you around and take care. Bye for SA.